Training with Impact Online includes:

** Video for SMEs Training **

** Media Training **

** Social Media Training **

These are delivered in-house and in open workshops.

My next video workshop will be in Edinburgh in Spring 2019 – BOOK NOW!

Video for SMEs Training

I felt completely comfortable in the fact that I was attending a workshop with a professional – someone with specific knowledge. You are a fabulous presenter and the whole workshop flowed seamlessly, linking topics together extremely well.

I’ve been in your position before – presenting to get across your thoughts and expertise is difficult – you did amazingly! Bravo!”

Craig Johnson – Director – Simon Says Dance

“Kim’s video workshop was a breath of fresh air in the bewildering world of social media action and opinion.

A straightforward why, what and how exercise that’s clear and to the point. Kim being Kim, it’s also great fun. Verdict: Well worth the entrance money.”  

Ewan Jardine Kleboe Jardine Ltd.


Reasons to come along:


This is a hands-on, high energy workshop aimed at small businesses keen to use video.

We will spend four packed hours working on:

The theory behind using video for your business:

What’s your strategy?

Which platforms should you use?

What are your production values?

How will you get your message across in a shareable way?

How do you get people to watch?

Practice! Journalist-led training on:

How to feel comfortable

How to speak fluently, confidently and naturally

How to engage your audience

Editing masterclass

How to cut your video

How to design an intro

How to find free music

How to add captions and transitions

Please bring a smartphone (charged and with at least 5GB free memory), a laptop and any video kit you might be using, like a tripod, light or microphone.

Coffee, tea, soft drinks and a selection of healthy and indulgent snacks are all included.

The workshop is capped at eight participants to ensure everyone gets the attention they deserve!


Media Training

Delivered in-house, media training from Impact Online is a practical workshop delivered by a trained journalist.


Media Training with Peterhead Port Authority

Previous clients include Laurence McIntosh, the Edinburgh carpenter responsible for the renovation of the Mackintosh Library at Glasgow School of Art and Peterhead Port Authority.

Course content:

*Reacting to events

-company procedure, key players, essential contacts and putting in place a timeline for dealing with such events. Reference will be made to legal issues where necessary.

-Mock interviews both in front of a broadcast-quality camera and with a microphone for with recorded audio. These will then be critically assessed together – copies will be left for in-house use.

*Planned announcements

– how to word statements and what kind of images/video/additional information to provide.

– Mock interviews both on camera and for sound, for critical assessment. Here, particular attention is paid to key individual (eg the chief executive)’s individual style in order to play to his/her strengths and, if necessary, develop additional skills.


Social Media Training

Previous clients include Ladbrokes and Arran Outdoor Adventure.

Train your team how to make full use of social media platforms and features to aid PR and Marketing and increase sales.

Course content:

– Overview of social media platforms and their features

– Examples of good and bad profiles and campaigns

– ‘How to’ guide for each platform

– Advice for social media handbooks inhouse to ensure safe use

– The content calendar – how to plan it and what to include

– How to build online communities