Follower numbers – it’s quality, not quantity

Posted by on Nov 16, 2010 in Social Media Strategy | No Comments

If you forked out for a stand at an exhibition, would you rather say hello to all 500 delegates as they entered the hall or have meaningful conversations with 20 visitors who turned into clients? It’s easier to wave than engage, but it won’t cover the cost of your stand.
The same is true of Twitter, Facebook […]

Online communities – why should a business build one?

Do you know how your business could benefit from creating an online community? Michelle Rodger, columnist for the Scotland on Sunday, was kind enough to print some of my comments and showcase a couple of Impact Online’s clients in the business pages at the weekend.

The theme sparked some good conversation among the Twitter community. Michelle […]