Video workshop: 3 May in Edinburgh
What could £150 buy your business in terms of marketing and PR?
A quarter page ad in a trade title? Hmmm, only if you have excellent negotiating skills – and they’re filling space close to deadline.
A sponsored post on an online news site? Yes, probably – but just one.
SEO for your website? Yes, probably two weeks […]
How to handle a PR crisis – June Newsletter
Hi – how are you in a PR crisis? If someone flew past you at 110mph and hit a tree, what would you do? What if everyone had filmed it because they were actually waiting to see a supercar? What if they were all gathered there for your event?
This is a true story which caused […]
Media training in Peterhead
Did you know the biggest white fish market in Europe is right here, in Scotland?
Peterhead Fish Market is seriously impressive. I had the opportunity to see for myself this morning thanks to the new chief executive of Peterhead Port Authority, Ian Laidlaw. He’d asked me up to the north east to deliver a couple of days […]
Making an impact online: 29Studios
The eighth company to feature in our ‘making an impact online’ guest blog series is 29Studios. I’m so chuffed founder Kev O’Neil made us an exclusive video – and I think the content will really make you think… If you’re still wondering if your company should be making videos, not only is the answer “YES!” […]
Auction House Scotland video
I love my job. I get the opposite of Sunday night dread – probably because I’m the boss so I only work with people I respect on projects I believe in.
Every so often, though, I feel like I really hit the jackpot. I get an opportunity to work with a great client, we come up […]
Impact Online at La Cala Beach
Impact Online has some great summer projects – but first it’s time to recharge on the beach!
Tips for a Fitter Twitter
These practical tips will help make sure you justify all that time spent on Twitter!
Time to take a risk?
It’s time to take a calculated risk – and Impact Online is working with some innovators!
Snow Business-Twitter to the rescue
Last week I made this video blog about the snow and the different reactions people had
to coping with the weather. Then Monday happened.
A weekend thaw lulled us all into a false sense of security and I, like most of the country,
ventured out in the Monday rush hour only to get a nasty surprise. In a […]
Blogging from the beach
My second video blog was from the beach in Sharm El Sheikh – just because a couple of
my Twitter friends suggested it and to see how easy it would be…
I wouldn’t advise it! There’s way too much background noise for a start (waves,
passing boats, general conversation around me) and also too many distractions.
But it was […]
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