Video workshop: 3 May in Edinburgh

Video workshop: 3 May in Edinburgh

 

What could £150 buy your business in terms of marketing and PR?
A quarter page ad in a trade title? Hmmm, only if you have excellent negotiating skills – and they’re filling space close to deadline.
A sponsored post on an online news site? Yes, probably – but just one.
SEO for your website? Yes, probably two weeks […]

How to handle a PR crisis – June Newsletter

How to handle a PR crisis – June Newsletter

Hi – how are you in a PR crisis? If someone flew past you at 110mph and hit a tree, what would you do? What if everyone had filmed it because they were actually waiting to see a supercar? What if they were all gathered there for your event?
This is a true story which caused […]

Media training in Peterhead

Media training in Peterhead

Did you know the biggest white fish market in Europe is right here, in Scotland?

Peterhead Fish Market is seriously impressive. I had the opportunity to see for myself this morning thanks to the new chief executive of¬†Peterhead Port Authority, Ian Laidlaw. He’d asked me up to the north east to deliver a couple of days […]

Making an impact online: 29Studios

Making an impact online: 29Studios

The eighth company to feature in our ‘making an impact online’ guest blog series is 29Studios. I’m so chuffed founder Kev O’Neil made us an exclusive video – and I think the content will really make you think… If you’re still wondering if your company should be making videos, not only is the answer “YES!” […]

Auction House Scotland video

Auction House Scotland video

I love my job. I get the opposite of Sunday night dread – probably because I’m the boss so I only work with people I respect on projects I believe in.
Every so often, though, I feel like I really hit the jackpot. I get an opportunity to work with a great client, we come up […]

Impact Online at La Cala Beach

Posted by on Jul 13, 2012 in Video Blogging | No Comments
Impact Online at La Cala Beach

Impact Online has some great summer projects – but first it’s time to recharge on the beach!

Tips for a Fitter Twitter

Tips for a Fitter Twitter

These practical tips will help make sure you justify all that time spent on Twitter!

Time to take a risk?

Posted by on Mar 20, 2011 in online strategy, Video Blogging | No Comments
Time to take a risk?

It’s time to take a calculated risk – and Impact Online is working with some innovators!

Snow Business-Twitter to the rescue

Posted by on Dec 10, 2010 in Twitter | No Comments

Last week I made this video blog about the snow and the different reactions people had
to coping with the weather. Then Monday happened.
A weekend thaw lulled us all into a false sense of security and I, like most of the country,
ventured out in the Monday rush hour only to get a nasty surprise. In a […]

Blogging from the beach

Posted by on Nov 11, 2010 in Video Blogging | No Comments

My second video blog was from the beach in Sharm El Sheikh – just because a couple of
my Twitter friends suggested it and to see how easy it would be…
I wouldn’t advise it! There’s way too much background noise for a start (waves,
passing boats, general conversation around me) and also too many distractions.
But it was […]