Making an impact online: Developing Works

Making an impact online: Developing Works

The third company to take part in our guest blog series “making an impact online” is Developing Works. Director Rosie O’Hara is a big fan of Twitter and Linked In, using both to build the profile of her career management company. It was a single tweet, however, that led to her publishing her first book …
“It started with […]

5 reasons to use Twitter Lists

Posted by on Feb 13, 2014 in Social Media Strategy, Twitter | No Comments

1 It organises the noise
Once you’re following a few hundred people, your newsfeed is going to get very busy. You’re going to miss things. You might even get overwhelmed and be tempted to give up on Twitter entirely.
Listing allows you to segregate your newsfeed into bite-size chunks. You can list the people you follow according […]

Tips for a Fitter Twitter

Tips for a Fitter Twitter

These practical tips will help make sure you justify all that time spent on Twitter!

Selling on Twitter – SMW Glasgow presentation

Posted by on Sep 22, 2011 in Twitter | No Comments

As part of Social Media Week Glasgow, I was invited to speak at a Business Banter event on Tuesday 20 September. It was a fantastic event – if you didn’t manage to make it along, a video of my short, five minute presentation is available here.
The transcript is as follows:
I’ve only got five minutes so […]

Social Media Week Glasgow

Posted by on Sep 14, 2011 in Social Media Strategy, Twitter | One Comment

Next Tuesday morning, between 8 and 11am, I will be speaking at one of the Social Media Week Events – Business Banter.
I was very kindly invited to speak by Jacky – Martin Jack, managing director of Think Different Events. Jacky is one of those guys who just gets it. He has spent a year building […]

Laws for Twitter?

Posted by on May 29, 2011 in Social Media Strategy, Twitter | No Comments

So it turns out Ryan Giggs name was not revealed by ‘disgruntled tabloid journalists’ on Twitter – rather a ‘leftie banker’ from Guildford.
If, like me, you’re a bit fed up with this super-injunction debate, you’ll probably be thinking ‘who cares?’
Well, I’d argue that this proves something I’ve always suspected: journalists use social media differently and, […]

Why should social media be part of my PR strategy?

Posted by on Feb 21, 2011 in Social Media Strategy | No Comments

Look at this screenshot:

The top three results refer to the website. Then:
4th: Twitter
5th: Twitter
6th: Facebook
7th: YouTube
If I told you Networkingolf had also, within a week of this search, featured conspicuously in The Scotsman and The Daily Record, would you be surprised not to find any evidence of this until 14th position in the Google search […]

Sharing content online

Posted by on Jan 31, 2011 in Social Media Strategy | No Comments

There’s no point in creating a fantastic piece of content for your company if no one’s going to see it – but people often underestimate the sharing stage.
For me, at the beginning, shyness held me back. I’d tweet once that I’d blogged and hope that people would come. I didn’t necessarily tell my Facebook friends […]

Snow Business-Twitter to the rescue

Posted by on Dec 10, 2010 in Twitter | No Comments

Last week I made this video blog about the snow and the different reactions people had
to coping with the weather. Then Monday happened.
A weekend thaw lulled us all into a false sense of security and I, like most of the country,
ventured out in the Monday rush hour only to get a nasty surprise. In a […]

Follower numbers – it’s quality, not quantity

Posted by on Nov 16, 2010 in Social Media Strategy | No Comments

If you forked out for a stand at an exhibition, would you rather say hello to all 500 delegates as they entered the hall or have meaningful conversations with 20 visitors who turned into clients? It’s easier to wave than engage, but it won’t cover the cost of your stand.
The same is true of Twitter, Facebook […]