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How to use Linked In

How to use Linked In

| November 26, 2010 | 2 Comments

In the battle to get businesses to understand the value of a social media strategy, Linked In always seems to win. Facebook is “for the kids”, Twitter has a silly name but Linked In has immediate gravitas – so why are so many people confused about it?
I’d suggest it’s due to usability. Facebook is ridiculously [...]

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Social media faces the music

Social media faces the music

| July 30, 2010 | 0 Comments

Last night I spoke at the Apple Store presentation of One Creative Scotland – an organisation which brings together musicians and artists in an effort to nurture and support their talent. Basically, they’re building a community – so social media provide the perfect tools to grow this community online.
MySpace has always been the network of [...]

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