In the battle to get businesses to understand the value of a social media strategy, Linked In always seems to win. Facebook is “for the kids”, Twitter has a silly name but Linked In has immediate gravitas – so why are so many people confused about it?
I’d suggest it’s due to usability. Facebook is ridiculously [...]
Last night I spoke at the Apple Store presentation of One Creative Scotland – an organisation which brings together musicians and artists in an effort to nurture and support their talent. Basically, they’re building a community – so social media provide the perfect tools to grow this community online.
MySpace has always been the network of [...]