August Newsletter – Measuring results, mental health and a cone on your head

August Newsletter – Measuring results, mental health and a cone on your head

Welcome to the August Newsletter. What’s the point in blogging? No seriously, who reads your stuff? The answer should be your customers. We all have a website in order to sell our product or service, so we need to focus on our audience. I did an SEO course this week which blew my mind, it […]

Your website is your salesperson

Posted by on Aug 6, 2010 in online strategy | No Comments

Sometimes, among all the well-meaning advice that comes from friends, media, books and advertising, a tip will stubbornly stick. The one that’s been nagging me recently is this: Treat your website like a salesperson.

It’s a good one. My website was one of the biggest outlays when I set up my business so, of all things, […]

SEO bit me big time

Posted by on Mar 1, 2010 in online strategy | No Comments

I’ll never forget the day I was bitten by the SEO bug.
Like most people, I had a vague idea of what search engine optimisation was – it’s keywords and stuff, right? Pay per click – that kind of thing?
Nope. It’s a whole science, based on algorithims and link juice and all sorts of exotic […]