VIDEO: How to write a press release

VIDEO: How to write a press release

People constantly ask me how to write a press release, particularly sole traders and SMEs, who don’t have budget for a PR agency or don’t really know what they need from one anyway.
If you have a piece of news, tell the press. It’s that simple. Problem is, journalists are snowed under and getting increasing pressure […]

Aston Martin and Leven Car Company lead the news agenda

Aston Martin and Leven Car Company lead the news agenda

For me, the only thing more satisfying than landing a new client, is seeing a client in print.
When they make the lead of the business section that’s a particular cause for celebration.
(Read the full article here)
Leven Car Company owns Scotland’s only Rolls-Royce and Aston Martin dealerships – they have just bought their second site in […]

Press Trips: Christmas came early!

 
I love it when a plan comes together.
Organising a press trip is a tricky business. Do you invite one publication exclusively, or open it up to widen the coverage? Do you make it short, to increase the chances of journalists being allowed to leave their desks, or do you give them a real treat and […]