August Newsletter – Measuring results, mental health and a cone on your head

August Newsletter – Measuring results, mental health and a cone on your head

Welcome to the August Newsletter. What’s the point in blogging? No seriously, who reads your stuff? The answer should be your customers. We all have a website in order to sell our product or service, so we need to focus on our audience. I did an SEO course this week which blew my mind, it […]

From media training to the lunchtime news

From media training to the lunchtime news

The client: Laurence McIntosh – joiners and cabinet makers – Edinburgh
The brief: Media training followed by media relations support
The outcome: Successful training, appearance on BBC TV news, full page article in The Herald and The Press & Journal, picture story in the Scotsman

Sometimes in PR you have to act fast. While having lunch with a […]

Happy 6th birthday Impact Online

Posted by on Feb 26, 2016 in business, Social Media Strategy | No Comments
Happy 6th birthday Impact Online

From Glasgow to Aberdeen to Edinburgh and from Facebook pages to business pages, kind of a lot has happened in the last six years.
The beauty of working in the media is the variety. One day I’ll be interviewing an entrepreneur who’s just sold his business for £50 million and the next I’ll be explaining the […]

Making an impact online: 29Studios

Making an impact online: 29Studios

The eighth company to feature in our ‘making an impact online’ guest blog series is 29Studios. I’m so chuffed founder Kev O’Neil made us an exclusive video – and I think the content will really make you think… If you’re still wondering if your company should be making videos, not only is the answer “YES!” […]

Making an impact online: Palompo PR

Making an impact online: Palompo PR

To celebrate Impact Online’s new look website, we’re launching a guest blog series showcasing how small businesses around Scotland make an impact online.
We’re kicking off this weekly event with Lisa Dixon from Palompo PR, who offers her 5 secrets for success:
How to make an impact online? For me it’s all in my favourite maxim ‘people buy […]

Auction House Scotland video

Auction House Scotland video

I love my job. I get the opposite of Sunday night dread – probably because I’m the boss so I only work with people I respect on projects I believe in.
Every so often, though, I feel like I really hit the jackpot. I get an opportunity to work with a great client, we come up […]

A journalism graduate’s view of the media industry in Scotland

Over the summer, I have the pleasure of working with James Wyllie, who has come onboard as a paid intern, fresh from completing his journalism degree at Robert Gordon University. (He recently found out he got a first, which doesn’t surprise me at all!)
James is assisting me with all my clients and projects and we […]

PR can be so frustrating…

The thing that annoys me most about working in Public Relations is the lack of control.
I can spend hours researching the publication, chatting to the journalist about what they want, crafting the article, hovering over the photographer while he takes the perfect shot and sending everything in ages before the deadline… and there’s still the […]

Context

In PR terms, context is golden. It is key to the message – it can make or break a campaign or a personality – just look at Katie Hopkins tweet about Scots in the week of the helicopter crash, or the President and Prime Minister’s selfie.
So when Dad flew off to South Africa to cover […]

5 things I hated when I was a journalist

Journalists are pretty grumpy. There’s pressure from the bosses upstairs and the ad execs downstairs, a doctorate of words required daily, long hours, crap pay and an army of PR people trying to influence them on every subject.
There are also amazing press trips, power trips and inside tips – so don’t feel too sorry for […]