August Newsletter – Measuring results, mental health and a cone on your head

August Newsletter – Measuring results, mental health and a cone on your head

Welcome to the August Newsletter. What’s the point in blogging? No seriously, who reads your stuff? The answer should be your customers. We all have a website in order to sell our product or service, so we need to focus on our audience. I did an SEO course this week which blew my mind, it […]

How to handle a PR crisis – June Newsletter

How to handle a PR crisis – June Newsletter

Hi – how are you in a PR crisis? If someone flew past you at 110mph and hit a tree, what would you do? What if everyone had filmed it because they were actually waiting to see a supercar? What if they were all gathered there for your event?
This is a true story which caused […]

Happy 6th birthday Impact Online

Posted by on Feb 26, 2016 in business, Social Media Strategy | No Comments
Happy 6th birthday Impact Online

From Glasgow to Aberdeen to Edinburgh and from Facebook pages to business pages, kind of a lot has happened in the last six years.
The beauty of working in the media is the variety. One day I’ll be interviewing an entrepreneur who’s just sold his business for £50 million and the next I’ll be explaining the […]

Making an impact online: Kreopix

Making an impact online: Kreopix

The sixth company to take part in our ‘making an impact online’ series is Kreopix. Technical director Ben Richmond once designed an app which made him pretty rich, but which had some unintended results… Here he shares seven things to consider before creating your own app…

What does the app do? Explain in detail – from […]

Making an impact online: Palompo PR

Making an impact online: Palompo PR

To celebrate Impact Online’s new look website, we’re launching a guest blog series showcasing how small businesses around Scotland make an impact online.
We’re kicking off this weekly event with Lisa Dixon from Palompo PR, who offers her 5 secrets for success:
How to make an impact online? For me it’s all in my favourite maxim ‘people buy […]

Happy 5th Birthday Impact Online

Posted by on Feb 10, 2015 in business, Social Media Strategy | No Comments
Happy 5th Birthday Impact Online

Five years ago today I set up Impact Online.
It had always been my ambition to have my own business and it’s one of my proudest achievements.
I’ve got clients on the front covers of magazines, I’ve coordinated launches, I’ve placed double page centre spreads and I’ve introduced many skeptics to the joys of social media campaigns. […]

Share or Like to Win? No thanks.

How often have you been on Facebook and seen this: “SHARE OR LIKE TO WIN”?
I asked my friends on Twitter, Facebook and Linked In if they ‘like or share to win’ and here are some of their responses:
Marie: “No. It annoys me because then they spam me and it’s always more effort than what they […]

Online communities – why should a business build one?

Do you know how your business could benefit from creating an online community? Michelle Rodger, columnist for the Scotland on Sunday, was kind enough to print some of my comments and showcase a couple of Impact Online’s clients in the business pages at the weekend.

The theme sparked some good conversation among the Twitter community. Michelle […]