Social media faces the music

Posted by on Jul 30, 2010 in Social Media Strategy | No Comments

Last night I spoke at the Apple Store presentation of One Creative Scotland – an organisation which brings together musicians and artists in an effort to nurture and support their talent. Basically, they’re building a community – so social media provide the perfect tools to grow this community online.
MySpace has always been the network of […]

How can social media benefit my business? Like this!

Posted by on Apr 6, 2010 in Social Media Strategy | No Comments

What a business really needs in order to get the most from social media is a strategy and a desire to engage. Give people something that they really care about and they will stick with you.
Bad Pony Media is an excellent example. Using Facebook, the Glasgow production company managed to get 8000 hits in four […]