Video workshop: 3 May in Edinburgh

Video workshop: 3 May in Edinburgh

 

What could £150 buy your business in terms of marketing and PR?
A quarter page ad in a trade title? Hmmm, only if you have excellent negotiating skills – and they’re filling space close to deadline.
A sponsored post on an online news site? Yes, probably – but just one.
SEO for your website? Yes, probably two weeks […]

Simon Says Dance – Janathon Day 10

Simon Says Dance – Janathon Day 10

Now THIS is how I want to get fit and healthy…

Clare and I went to a street dance class tonight and I’m still smiling. A complete 180 from that godawful Boxing Circuits class on Monday.
Simon Hunter, the founder, teaches my 3 year old on a Tuesday afternoon and I got jealous, so now I’m learning […]

Interview with Christian Arno, CEO of Lingo24

This article was first published on sbnn.co.uk

I could have been a translator.
In 2005 I earned an honours degree in French and Spanish – and yet had the deflating knowledge that still wasn’t enough. I researched post graduate diplomas and it was between translation and journalism. Look where I ended up. I know it was the […]

Interview with Cally Russell, CEO Mallzee

This story was first published on sbnn.co.uk

The trouble with interviewing the chief executive of shopping app Mallzee is that the research takes days.
Swipe left, swipe right, present for my sister, present for me…
When I finally tear myself away and catch up with Cally Russell, he informs me they’ve just released an update in time for the black Friday shopping […]

Driven

Posted by on Nov 29, 2017 in business, Social Media Strategy | No Comments

I was 18 years old when I first sat in an Aston Martin.
My new boyfriend’s Dad had just bought a silver DB9, he’d taken semi-retirement from his accountancy business.
My boyfriend, Rod, adored it. He’d wash and polish it every weekend and his dad would let him back it out the driveway sometimes.
The first time it […]

From media training to the lunchtime news

From media training to the lunchtime news

The client: Laurence McIntosh – joiners and cabinet makers – Edinburgh
The brief: Media training followed by media relations support
The outcome: Successful training, appearance on BBC TV news, full page article in The Herald and The Press & Journal, picture story in the Scotsman

Sometimes in PR you have to act fast. While having lunch with a […]

Aston Martin and Leven Car Company lead the news agenda

Aston Martin and Leven Car Company lead the news agenda

For me, the only thing more satisfying than landing a new client, is seeing a client in print.
When they make the lead of the business section that’s a particular cause for celebration.
(Read the full article here)
Leven Car Company owns Scotland’s only Rolls-Royce and Aston Martin dealerships – they have just bought their second site in […]

Happy 6th birthday Impact Online

Posted by on Feb 26, 2016 in business, Social Media Strategy | No Comments
Happy 6th birthday Impact Online

From Glasgow to Aberdeen to Edinburgh and from Facebook pages to business pages, kind of a lot has happened in the last six years.
The beauty of working in the media is the variety. One day I’ll be interviewing an entrepreneur who’s just sold his business for £50 million and the next I’ll be explaining the […]

Janathon Day 1: Mud with a view

Posted by on Jan 1, 2016 in janathon, Social Media Strategy | 2 Comments
Janathon Day 1: Mud with a view

Our traditional New Year’s Day walk became a bit of a circuits session. There was the resistance training (pulling a tired four-year-old along on his bike using the rope from the sledge); the weight-lifting (carrying the tired four-year-old home when he would no longer sit on the bike) and even a bit of dead lifting […]