Follower numbers – it’s quality, not quantity

Posted by on Nov 16, 2010 in Social Media Strategy | No Comments

If you forked out for a stand at an exhibition, would you rather say hello to all 500 delegates as they entered the hall or have meaningful conversations with 20 visitors who turned into clients? It’s easier to wave than engage, but it won’t cover the cost of your stand.
The same is true of Twitter, Facebook […]

5 tips from New Media Breakfast’s 1st Birthday

Posted by on Sep 24, 2010 in Social Media Strategy | No Comments

You’ve got to love free legal advice – even if it’s not what you want to hear. You’ve also got to love a breakfast meeting that begins with Champagne – even if you’re pregnant and can’t drink it. Today was the 1st Birthday of the New Media Breakfast, so to celebrate Fatbuzz brought together a […]

US v UK social media – Trey Pennington’s take

Posted by on Jun 18, 2010 in Social Media Strategy | No Comments

I’m looking forward to reading all the great blog posts about last night’s Media 140 Scotland event. They’ll no doubt pick up on the interesting points raised by speakers Pat Kane, Trey Pennington and Steve Berry and the debates they inspired afterwards while we all networked in Glasgow’s CCA.
I just wanted to share a really […]