“Get the Mothers” says Sir Alex Ferguson

Posted by on Nov 6, 2013 in business, Social Media Strategy | No Comments

It was 27 years ago today that Sir Alex Ferguson joined Manchester United – and last night he got two standing ovations from the other city that calls him their own – Aberdeen.
The highlights of his spectacular career were shoehorned into an hour and a half at the Music Hall. My dad, Dougie Donnelly, expertly […]

An email from Angela Ahrendts

Posted by on Oct 1, 2013 in business, Social Media Strategy | No Comments

Something lovely happened this morning.
I received an email from Angela Ahrendts, CEO of Burberry.
I had been so impressed with her attitude to work, motherhood and being a wife after reading her interview in the Sunday Times that I had written to her to say so. And she wrote back!
Well, she wrote via her Executive Assistant’s […]

5 things I hated when I was a journalist

Journalists are pretty grumpy. There’s pressure from the bosses upstairs and the ad execs downstairs, a doctorate of words required daily, long hours, crap pay and an army of PR people trying to influence them on every subject.
There are also amazing press trips, power trips and inside tips – so don’t feel too sorry for […]

Me in a minute

Posted by on Jun 6, 2012 in business, Social Media Strategy | 2 Comments

When you meet someone in a business situation and they ask what you do, what do you say? Do you have a standard answer or an elevator pitch handy? Does it depend on the situation?

I’ve never been comfortable with the concept of an elevator pitch – I’m not very good at selling myself and I […]

Business events to keep perspective

Posted by on Mar 14, 2012 in business | No Comments

I’ve been to a couple of events in the last few weeks which have focused on people who are doing well in business.
Last night it was a “Scottish Women in Business” dinner at WEST Brewery and before that it was “Defying the Economic Downturn”, an event organised by Scottish Enterprise.
Listening to businessmen and women talk […]

Online communities – why should a business build one?

Do you know how your business could benefit from creating an online community? Michelle Rodger, columnist for the Scotland on Sunday, was kind enough to print some of my comments and showcase a couple of Impact Online’s clients in the business pages at the weekend.

The theme sparked some good conversation among the Twitter community. Michelle […]