Daily ScaleUp column week 1

Daily ScaleUp column week 1

I have a new column in sbnn.co.uk called The Daily ScaleUp.
Every day I cover some element of scaling a business, from finance to staffing to premises and everything in between. Each Friday I share a case study of a Scottish business on their scaleup journey.
Views for my first week are encouraging – between 500 and […]

Client focus: Ferguson Legal

Client focus: Ferguson Legal

Today is International Women’s Day, so who better for a client focus than Carole Ferguson, kickass lawyer and working mum?

Carole and I met in Aberdeen a few years ago when she was revamping her website and looking for a copywriter. We instantly got on and have worked together on various projects since. I love how […]

Pivot!

Posted by on May 13, 2016 in Uncategorized | No Comments

It’s the entrepreneurial euphemism du jour – pivot!
Lesley Eccles of FanDuel said “Our first business wasn’t working so we had to pivot – which meant we failed,” but Sir Tom Hunter said “If something’s not working, listen, pivot, change and do something else.”
Who are you more inclined to agree with?
Personally, I think we all need […]

Happy 6th birthday Impact Online

Posted by on Feb 26, 2016 in business, Social Media Strategy | No Comments
Happy 6th birthday Impact Online

From Glasgow to Aberdeen to Edinburgh and from Facebook pages to business pages, kind of a lot has happened in the last six years.
The beauty of working in the media is the variety. One day I’ll be interviewing an entrepreneur who’s just sold his business for £50 million and the next I’ll be explaining the […]

Top 10 reasons for working in Aberdeen

Posted by on Nov 18, 2015 in business, Social Media Strategy | 3 Comments
Top 10 reasons for working in Aberdeen

I’m feeling a little bit emotional today, my last day working in Aberdeen at the Soap Factory. We’re moving to Edinburgh on Monday, so I’ll need to find a new hotdesking hub and make some new work friends. There is a lot I will miss about Aberdeen in general and the Soap Factory in particular […]

Making an impact online: Social Media Search

Making an impact online: Social Media Search

The seventh company to take part in our ‘making an impact online’ guest blog series is Social Media Search. Managing director Adam Gordon has perhaps the definitive Linked In profile – here he shares four tricks for finding the best staff – no paper sifts required!

“It’s no secret that a great social media presence is now […]

Making an impact online: Breakneck Comedy

Making an impact online: Breakneck Comedy

The fourth company to take part in our guest blog series “making an impact online” is Breakneck Comedy. I did ask Naz Hussain to write something… but this is much more fun. In an EXCLUSIVE video, Naz reluctantly agrees to take centre stage and shares some amazing insight into creating something out of nothing…

Watch the blooper reel here!
Who is Naz?
Naz Hussain […]

Making an impact online: Appetite For Business

Making an impact online: Appetite For Business

The second company to take part in our guest blog series “making an impact online” is Appetite For Business. The technology consultancy is based in Aberdeen and considers itself ‘people-focused’ – so uses various online channels to prove the company’s skills, credentials and expertise. Managing director Sheryl Newman describes three ways Linked In has proved essential…
“I’ve learned that people […]

5 reasons to use Twitter Lists

Posted by on Feb 13, 2014 in Social Media Strategy, Twitter | No Comments

 
1 It organises the noise
Once you’re following a few hundred people, your newsfeed is going to get very busy. You’re going to miss things. You might even get overwhelmed and be tempted to give up on Twitter entirely.
Listing allows you to segregate your newsfeed into bite-size chunks. You can list the people you follow according […]

Women Connect Christmas lunch

Like an expert colourist, a good networking group takes time to find and trust. I’ve been in Aberdeen officially for six months now and I’ve been trying different formats and times of networking, from 6am breakfast meetings to late afternoon mixers to coffees with individuals met through Twitter.
Today I attended my first Women Connect event […]