JAB website screenshot

JAB MMA is Impact Online’s first international client – a gym in Hong Kong, specialising in mixed martial arts and Brazilian Jiujitsu. The owner, Andrew Wong Kee, is also one of only two people in Hong Kong who practises Trigenics.

Andrew approached me to to help him with a content strategy for the website, Facebook and Instagram. The goal is to increase personal training clients and boost the other parts of the business, which include BioSignature and Trigenics.

I’m working on the first three months of the plan, which involves tweaking elements of the website, writing optimised copy for the news pages, implementing an editorial calendar and content strategy and detailing a marketing strategy for events.


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