When Auction House Scotland decided to hold Aberdeen’s first residential property auction, they wanted someone to handle their PR who understood the quirks of the Aberdeen property market as well as a Glasgow business ethos.
Impact Online was the perfect match – and we spent two months working together coordinating the launch.
This involved writing, shooting and editing a promotional video; implementing a social media strategy; designing a quirky invitation (a chocolate gavel made by local chocolatier CocoOoze and hand delivered); coordinating guests on the day of the auction and – of course – organising PR coverage.
p3 of Aberdeen Evening Express:
Operations Director Gillian Cochrane said:
“We hired Kim last summer to generate awareness of our Highlands & Islands property auction launch.We were delighted with the level of engagement Kim achieved with our target audience. Kim is very professional and organised, has a great ‘can – do’ attitude and is very well connected which is perfect when you’re trying to spread the word.”