Online communities – why should a business build one?

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Do you know how your business could benefit from creating an online community? Michelle Rodger, columnist for the Scotland on Sunday, was kind enough to print some of my comments and showcase a couple of Impact Online’s clients in the business pages at the weekend.

The theme sparked some good conversation among the Twitter community. Michelle (who goes by the Twitter name @tartancat), Allan (@allanbarr) and I (@KimMcAllister) received some great comments:

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