When you meet someone in a business situation and they ask what you do, what do you say? Do you have a standard answer or an elevator pitch handy? Does it depend on the situation?
I’ve never been comfortable with the concept of an elevator pitch – I’m not very good at selling myself and I know it’s something I have to work on. I also have a weird job title and I’m never sure how much detail to go into. I was trained as a journalist and worked as a journalist for four years, which I think is important, as I now spend my time helping companies get media coverage and use social media properly. I just don’t think “I work in PR” really reflects that properly. I also do a lot of work with companies who want to keep their website up to date – and I speak French and Spanish pretty fluently too. But “I’m a web content manager” or “I’m a trilinguist” doesn’t really cut it either. So I usually end up saying something like “I’m a journalist who helps companies with their overall communications strategy” – that at least gets the conversation started.
I’m not a member of BNI or any of the more formal networking clubs, but I read a really interesting blog today that outlined a successful one minute sales pitch. It’s focused my thinking and while I won’t be trotting it out at every event, it’s a great little PR piece to have handy. Let me know what you think!
My name is Kim McAllister, I am the director of Impact Online, the online media company, based near Linn Park in Glasgow.
My clients are small to medium businesses in a variety of sectors, including professional services, hospitality and fashion. I work on the basis of a retainer or an hourly rate.
Recently I have had people come to me for help keeping their website up to date, promoting their business in the press and using social media. I think with my background as a journalist I can really tell their stories in an engaging way and present them to the right audience. I provide a very personal service and I am always looking for new opportunities for the companies I work with.
One example is the work I’ve been doing with a catering equipment supplier since October 2011. Every month I have secured excellent press coverage in a variety of trade magazines across the UK. I have also kept the company blog up to date and we are now exploring how best to use other social media.
I am keen to work with companies who have a story to tell and who want to reach their customers through their website, social media and the traditional press.
Make your story have an impact. Call Kim from Impact Online. 0800 612 5828