I am pretty excited about this.
Facebook has decided to copy Google+ and add an authorship feature, so that whenever you share a link to your blog or an article you’ve written, it adds a link to your Facebook profile.
I love this for many reasons.
1 Facebook remains the biggest social network (like it or not) and therefore the best place to build your personal brand. If people are kind enough to share my posts it means their friends can see who wrote it and maybe even follow me – or send a friend request. If your privacy alarm bells are ringing, don’t worry, I’ll explain why in a minute.
2 It’s an easy SEO boost. Who knows what the 100,000 factors are that affect Facebook’s Newsfeed Ranking Algorithm (catchy little title for the former EdgeRank) but this is going to build your authority. When only 4-5% of your posts are actually organically seen, any boost is welcome.
3 It is easy. Seriously. I know enough about web design to know how much I don’t know, and I implemented it myself. If you’re using WordPress it couldn’t be simpler, but it works for most platforms, including Joomla, Drupal, Blogger etc. A brilliant implementation guide can be found here.
As far as the privacy issue is concerned, you have lots of options. You can set up your author tag to direct to your Facebook business page if you want. Personally I think this won’t convert as well, people like people after all. You can also use your settings on your Facebook posts to distinguish your audience (public, friends etc) to keep your personal posts private. You can also make it easy for people to ‘follow’, rather than ‘friend’ you. In my experience, people aren’t as familiar with this tool, so you’ll need to encourage it. Make sure your settings are correct – see the pic below:
So what do you reckon? Will you be implementing the Facebook authorship feature?
(And if you’re struggling, leave me a comment, I’ll do my best to help!)