There are four tricks for creating a killer content marketing strategy. I’ve outlined them in my latest video, but if you’d rather read them then here are the bullet points:
Step 1: Editorial Calendar – make sure you’ve planned everything out for at least three months, including the type of content and the deadline. Tie in with real world events (eg sports, current affairs) and key company dates
Step 2: Allocate – decide who is producing what and when
Step 3: Promote – how are you going to get the maximum number of viewers? Use all your social channels and some paid media like Facebook ads or Google Adwords
Step 4: Measure – check your traffic sources, who’s referring the highest number of visitors to your site, which landing pages are most popular? *BONUS TIP!* tweak your content! Go back and refresh it, link it and update it
A content marketing strategy needs data!
A comprehensive, effective content marketing strategy needs some basic knowledge of Google Analytics. To be honest, all businesses should be taking advantage of the insights this amazing free programme gives us!
However, if it’s all just too much, remember I can help you create your content marketing strategy – just drop me a line:
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