SEO copywriting – What is it and why should you care?

SEO copywriting – What is it and why should you care?

 
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So you know when you put rum and coke together? This is how I see SEO and Copywriting.
(I like the copywriting bit better, so that can be the rum.)
SEO is a science and copywriting is a skill. SEO is for search engines like Google, copywriting is to persuade, […]

Video workshop: 3 May in Edinburgh

Video workshop: 3 May in Edinburgh

 

What could £150 buy your business in terms of marketing and PR?
A quarter page ad in a trade title? Hmmm, only if you have excellent negotiating skills – and they’re filling space close to deadline.
A sponsored post on an online news site? Yes, probably – but just one.
SEO for your website? Yes, probably two weeks […]

How to create a killer content marketing strategy [VIDEO]

There are four tricks for creating a killer content marketing strategy. I’ve outlined them in my latest video, but if you’d rather read them then here are the bullet points:
Step 1: Editorial Calendar – make sure you’ve planned everything out for at least three months, including the type of content and the deadline. Tie in […]

VIDEO: How to write a press release

VIDEO: How to write a press release

People constantly ask me how to write a press release, particularly sole traders and SMEs, who don’t have budget for a PR agency or don’t really know what they need from one anyway.
If you have a piece of news, tell the press. It’s that simple. Problem is, journalists are snowed under and getting increasing pressure […]

Braggadocious and other etymological fun

Braggadocious and other etymological fun

Words – I LOVE words.
I particularly love it when other people use words well. It’s not as common as you’d think. When my personal trainer casually dropped the word etymology into a gym session I fell a little bit in love. The moment the man I was trying to decide whether to class as a potential […]

Media training in Peterhead

Media training in Peterhead

Did you know the biggest white fish market in Europe is right here, in Scotland?

Peterhead Fish Market is seriously impressive. I had the opportunity to see for myself this morning thanks to the new chief executive of Peterhead Port Authority, Ian Laidlaw. He’d asked me up to the north east to deliver a couple of days […]

Making an impact online: 29Studios

Making an impact online: 29Studios

The eighth company to feature in our ‘making an impact online’ guest blog series is 29Studios. I’m so chuffed founder Kev O’Neil made us an exclusive video – and I think the content will really make you think… If you’re still wondering if your company should be making videos, not only is the answer “YES!” […]

Making an impact online: Breakneck Comedy

Making an impact online: Breakneck Comedy

The fourth company to take part in our guest blog series “making an impact online” is Breakneck Comedy. I did ask Naz Hussain to write something… but this is much more fun. In an EXCLUSIVE video, Naz reluctantly agrees to take centre stage and shares some amazing insight into creating something out of nothing…

Watch the blooper reel here!
Who is Naz?
Naz Hussain […]

Auction House Scotland video

Auction House Scotland video

I love my job. I get the opposite of Sunday night dread – probably because I’m the boss so I only work with people I respect on projects I believe in.
Every so often, though, I feel like I really hit the jackpot. I get an opportunity to work with a great client, we come up […]