SEO copywriting – What is it and why should you care?

SEO copywriting – What is it and why should you care?

 
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So you know when you put rum and coke together? This is how I see SEO and Copywriting.
(I like the copywriting bit better, so that can be the rum.)
SEO is a science and copywriting is a skill. SEO is for search engines like Google, copywriting is to persuade, […]

Video workshop: 3 May in Edinburgh

Video workshop: 3 May in Edinburgh

 

What could £150 buy your business in terms of marketing and PR?
A quarter page ad in a trade title? Hmmm, only if you have excellent negotiating skills – and they’re filling space close to deadline.
A sponsored post on an online news site? Yes, probably – but just one.
SEO for your website? Yes, probably two weeks […]

How to create a killer content marketing strategy [VIDEO]

There are four tricks for creating a killer content marketing strategy. I’ve outlined them in my latest video, but if you’d rather read them then here are the bullet points:
Step 1: Editorial Calendar – make sure you’ve planned everything out for at least three months, including the type of content and the deadline. Tie in […]

VIDEO: How to write a press release

VIDEO: How to write a press release

People constantly ask me how to write a press release, particularly sole traders and SMEs, who don’t have budget for a PR agency or don’t really know what they need from one anyway.
If you have a piece of news, tell the press. It’s that simple. Problem is, journalists are snowed under and getting increasing pressure […]

Making an impact online: Breakneck Comedy

Making an impact online: Breakneck Comedy

The fourth company to take part in our guest blog series “making an impact online” is Breakneck Comedy. I did ask Naz Hussain to write something… but this is much more fun. In an EXCLUSIVE video, Naz reluctantly agrees to take centre stage and shares some amazing insight into creating something out of nothing…

Watch the blooper reel here!
Who is Naz?
Naz Hussain […]

Impact Online at La Cala Beach

Posted by on Jul 13, 2012 in Video Blogging | No Comments
Impact Online at La Cala Beach

Impact Online has some great summer projects – but first it’s time to recharge on the beach!

Two Years Old!

Posted by on Feb 8, 2012 in Video Blogging | No Comments
Two Years Old!

Impact Online is two years old – and it’s time to schedule myself in as a client!

Time to take a risk?

Posted by on Mar 20, 2011 in online strategy, Video Blogging | No Comments
Time to take a risk?

It’s time to take a calculated risk – and Impact Online is working with some innovators!

Blogging from the beach

Posted by on Nov 11, 2010 in Video Blogging | No Comments

My second video blog was from the beach in Sharm El Sheikh – just because a couple of
my Twitter friends suggested it and to see how easy it would be…
I wouldn’t advise it! There’s way too much background noise for a start (waves,
passing boats, general conversation around me) and also too many distractions.
But it was […]

Video blogging – do it!

Posted by on Oct 31, 2010 in Video Blogging | No Comments

Sometimes you just need a wee kick up the backside to do that thing you’ve been meaning
to do. Video blogging is something I’ve been planning for months – and Friday’s New Media
Breakfast was exactly the stimulus I needed to finally do it.
I can now say with 100% honesty it is worth it – and would […]