Pivot!

Posted by on May 13, 2016 in Uncategorized | No Comments

It’s the entrepreneurial euphemism du jour – pivot!
Lesley Eccles of FanDuel said “Our first business wasn’t working so we had to pivot – which meant we failed,” but Sir Tom Hunter said “If something’s not working, listen, pivot, change and do something else.”
Who are you more inclined to agree with?
Personally, I think we all need […]

Making an impact online: Social Media Search

Making an impact online: Social Media Search

The seventh company to take part in our ‘making an impact online’ guest blog series is Social Media Search. Managing director Adam Gordon has perhaps the definitive Linked In profile – here he shares four tricks for finding the best staff – no paper sifts required!

“It’s no secret that a great social media presence is now […]

Making an impact online: Kreopix

Making an impact online: Kreopix

The sixth company to take part in our ‘making an impact online’ series is Kreopix. Technical director Ben Richmond once designed an app which made him pretty rich, but which had some unintended results… Here he shares seven things to consider before creating your own app…

What does the app do? Explain in detail – from […]

Press Trips: Christmas came early!

 
I love it when a plan comes together.
Organising a press trip is a tricky business. Do you invite one publication exclusively, or open it up to widen the coverage? Do you make it short, to increase the chances of journalists being allowed to leave their desks, or do you give them a real treat and […]