Category Archives: social media strategy
US v UK social media – Trey Pennington’s take
Written on June 18, 2010 at 11:24 am, by Kim McAllister
I’m looking forward to reading all the great blog posts about last night’s Media 140 Scotland event. They’ll no doubt pick up on the interesting points raised by speakers Pat Kane, Trey Pennington and Steve Berry and the debates they inspired afterwards while we all networked in Glasgow’s CCA.
I just wanted to share a reallyContinue Reading
How can social media benefit my business? Like this!
Written on April 6, 2010 at 4:21 pm, by Kim McAllister
What a business really needs in order to get the most from social media is a strategy and a desire to engage. Give people something that they really care about and they will stick with you.
Bad Pony Media is an excellent example. Using Facebook, the Glasgow production company managed to get 8000 hits in fourContinue Reading
Edinburgh’s First Social Media Dinner
Written on April 3, 2010 at 11:16 am, by Kim McAllister
They may only be 50 miles apart, but Glasgow and Edinburgh often seem to be polar opposites. I wondered, as I drove along the M8, how the first Scottish Social Media Dinner in Edinburgh would contrast with the one established in Glasgow?
Would I arrive to a chorus of “You’ll have had your tea”, would theyContinue Reading