Interview with Christian Arno, CEO of Lingo24

This article was first published on sbnn.co.uk

I could have been a translator.
In 2005 I earned an honours degree in French and Spanish – and yet had the deflating knowledge that still wasn’t enough. I researched post graduate diplomas and it was between translation and journalism. Look where I ended up. I know it was the […]

Interview with Cally Russell, CEO Mallzee

This story was first published on sbnn.co.uk

The trouble with interviewing the chief executive of shopping app Mallzee is that the research takes days.
Swipe left, swipe right, present for my sister, present for me…
When I finally tear myself away and catch up with Cally Russell, he informs me they’ve just released an update in time for the black Friday shopping […]

Driven

Posted by on Nov 29, 2017 in business, Social Media Strategy | No Comments

I was 18 years old when I first sat in an Aston Martin.
My new boyfriend’s Dad had just bought a silver DB9, he’d taken semi-retirement from his accountancy business.
My boyfriend, Rod, adored it. He’d wash and polish it every weekend and his dad would let him back it out the driveway sometimes.
The first time it […]

Daily ScaleUp column week 1

Daily ScaleUp column week 1

I have a new column in sbnn.co.uk called The Daily ScaleUp.
Every day I cover some element of scaling a business, from finance to staffing to premises and everything in between. Each Friday I share a case study of a Scottish business on their scaleup journey.
Views for my first week are encouraging – between 500 and […]

How to create a killer content marketing strategy [VIDEO]

There are four tricks for creating a killer content marketing strategy. I’ve outlined them in my latest video, but if you’d rather read them then here are the bullet points:
Step 1: Editorial Calendar – make sure you’ve planned everything out for at least three months, including the type of content and the deadline. Tie in […]

Why work from home?

Posted by on Aug 28, 2017 in business, Social Media Strategy | No Comments
Why work from home?

I’ve managed to work from home successfully for nearly eight years now – but it appears I’ve been missing a trick.

I hadn’t been making my home office beautiful enough.
I was so excited when I woke up this morning (at 6am with a child on either side and a husband hanging off the edge, but that’s […]

August Newsletter – Measuring results, mental health and a cone on your head

August Newsletter – Measuring results, mental health and a cone on your head

Welcome to the August Newsletter. What’s the point in blogging? No seriously, who reads your stuff? The answer should be your customers. We all have a website in order to sell our product or service, so we need to focus on our audience. I did an SEO course this week which blew my mind, it […]

Unicorns, radio, a distillery and traffic – July newsletter

Unicorns, radio, a distillery and traffic – July newsletter

Hi – how do you get more traffic? That’s the question everyone asks me – how do I get more people to read my stuff, buy my things and book my services? I do have the answers, and I’m going to share one of them with you.
The best way to grow your network is to […]

How to handle a PR crisis – June Newsletter

How to handle a PR crisis – June Newsletter

Hi – how are you in a PR crisis? If someone flew past you at 110mph and hit a tree, what would you do? What if everyone had filmed it because they were actually waiting to see a supercar? What if they were all gathered there for your event?
This is a true story which caused […]

9 things I love about Glasgow’s Buchanan Street

Posted by on Jun 8, 2017 in business, Social Media Strategy | 2 Comments
9 things I love about Glasgow’s Buchanan Street

1 The music – the Glasgow buskers are really bloody good. I particularly love when those wild kilted guys dance about to the drums and bagpipes
2 Karen Millen – I want everything, even though I can’t afford most of it. (Though they do have good sales)
3 The chat – I’ve lived in Aberdeen, where strangers […]