Daily Scaleup week 3

Posted by on Sep 22, 2017 in business, Social Media Strategy | No Comments
Daily Scaleup week 3

I’ve just wrapped up my third week of The Daily ScaleUp column and we’re hovering very close to 10,000 views. Woop!
This week was cool because three out of the five articles were real stories from the coalface. Gilles, Mark and Lesley all shared fantastic insight into life in a fast growing business – whether clawing […]

Daily ScaleUp Week 2

Posted by on Sep 15, 2017 in business, Social Media Strategy | No Comments
Daily ScaleUp Week 2

My column The Daily ScaleUp on the Scottish Business News Network has had a good second week.
It kicked off with some excellent insight from Malcolm MacGregor, an Edinburgh consultant who travels the world advising on leadership and ended with a really inspiring case study.
Here are the five articles from week two, remember to sign up to the SBNN […]

Daily ScaleUp column week 1

Daily ScaleUp column week 1

I have a new column in sbnn.co.uk called The Daily ScaleUp.
Every day I cover some element of scaling a business, from finance to staffing to premises and everything in between. Each Friday I share a case study of a Scottish business on their scaleup journey.
Views for my first week are encouraging – between 500 and […]

How to create a killer content marketing strategy [VIDEO]

There are four tricks for creating a killer content marketing strategy. I’ve outlined them in my latest video, but if you’d rather read them then here are the bullet points:
Step 1: Editorial Calendar – make sure you’ve planned everything out for at least three months, including the type of content and the deadline. Tie in […]

Why work from home?

Posted by on Aug 28, 2017 in business, Social Media Strategy | No Comments
Why work from home?

I’ve managed to work from home successfully for nearly eight years now – but it appears I’ve been missing a trick.

I hadn’t been making my home office beautiful enough.
I was so excited when I woke up this morning (at 6am with a child on either side and a husband hanging off the edge, but that’s […]

August Newsletter – Measuring results, mental health and a cone on your head

August Newsletter – Measuring results, mental health and a cone on your head

Welcome to the August Newsletter. What’s the point in blogging? No seriously, who reads your stuff? The answer should be your customers. We all have a website in order to sell our product or service, so we need to focus on our audience. I did an SEO course this week which blew my mind, it […]

Unicorns, radio, a distillery and traffic – July newsletter

Unicorns, radio, a distillery and traffic – July newsletter

Hi – how do you get more traffic? That’s the question everyone asks me – how do I get more people to read my stuff, buy my things and book my services? I do have the answers, and I’m going to share one of them with you.
The best way to grow your network is to […]

How to handle a PR crisis – June Newsletter

How to handle a PR crisis – June Newsletter

Hi – how are you in a PR crisis? If someone flew past you at 110mph and hit a tree, what would you do? What if everyone had filmed it because they were actually waiting to see a supercar? What if they were all gathered there for your event?
This is a true story which caused […]

9 things I love about Glasgow’s Buchanan Street

Posted by on Jun 8, 2017 in business, Social Media Strategy | 2 Comments
9 things I love about Glasgow’s Buchanan Street

1 The music – the Glasgow buskers are really bloody good. I particularly love when those wild kilted guys dance about to the drums and bagpipes
2 Karen Millen – I want everything, even though I can’t afford most of it. (Though they do have good sales)
3 The chat – I’ve lived in Aberdeen, where strangers […]

VIDEO: How to write a press release

VIDEO: How to write a press release

People constantly ask me how to write a press release, particularly sole traders and SMEs, who don’t have budget for a PR agency or don’t really know what they need from one anyway.
If you have a piece of news, tell the press. It’s that simple. Problem is, journalists are snowed under and getting increasing pressure […]