If you had just been to a job interview, would you try to add your interviewer on Facebook?
If a client sent you a friend request, would you accept?
If your boss asked you to change your profile picture, would you?
Each of these scenarios has happened to me or a family member, and yet discussing them, weContinue Reading

Next Tuesday morning, between 8 and 11am, I will be speaking at one of the Social Media Week Events – Business Banter.
I was very kindly invited to speak by Jacky – Martin Jack, managing director of Think Different Events. Jacky is one of those guys who just gets it. He has spent a year buildingContinue Reading

So it turns out Ryan Giggs name was not revealed by ‘disgruntled tabloid journalists’ on Twitter – rather a ‘leftie banker’ from Guildford.
If, like me, you’re a bit fed up with this super-injunction debate, you’ll probably be thinking ‘who cares?’
Well, I’d argue that this proves something I’ve always suspected: journalists use social media differently and,Continue Reading

Look at this screenshot:

The top three results refer to the website. Then:
4th: Twitter
5th: Twitter
6th: Facebook
7th: YouTube
If I told you Networkingolf had also, within a week of this search, featured conspicuously in The Scotsman and The Daily Record, would you be surprised not to find any evidence of this until 14th position in the Google searchContinue Reading

There’s no point in creating a fantastic piece of content for your company if no one’s going to see it – but people often underestimate the sharing stage.
For me, at the beginning, shyness held me back. I’d tweet once that I’d blogged and hope that people would come. I didn’t necessarily tell my Facebook friendsContinue Reading

If you forked out for a stand at an exhibition, would you rather say hello to all 500 delegates as they entered the hall or have meaningful conversations with 20 visitors who turned into clients? It’s easier to wave than engage, but it won’t cover the cost of your stand.
The same is true of Twitter, FacebookContinue Reading

You’ve got to love free legal advice – even if it’s not what you want to hear. You’ve also got to love a breakfast meeting that begins with Champagne – even if you’re pregnant and can’t drink it. Today was the 1st Birthday of the New Media Breakfast, so to celebrate Fatbuzz brought together aContinue Reading

Do you know how your business could benefit from creating an online community? Michelle Rodger, columnist for the Scotland on Sunday, was kind enough to print some of my comments and showcase a couple of Impact Online’s clients in the business pages at the weekend.

The theme sparked some good conversation among the Twitter community. MichelleContinue Reading

Last night I spoke at the Apple Store presentation of One Creative Scotland – an organisation which brings together musicians and artists in an effort to nurture and support their talent. Basically, they’re building a community – so social media provide the perfect tools to grow this community online.
MySpace has always been the network ofContinue Reading

I’m looking forward to reading all the great blog posts about last night’s Media 140 Scotland event. They’ll no doubt pick up on the interesting points raised by speakers Pat Kane, Trey Pennington and Steve Berry and the debates they inspired afterwards while we all networked in Glasgow’s CCA.
I just wanted to share a reallyContinue Reading