Hi – how do you get more traffic? That’s the question everyone asks me – how do I get more people to read my stuff, buy my things and book my services? I do have the answers, and I’m going to share one of them with you.
The best way to grow your network is to […]
Hi – how are you in a PR crisis? If someone flew past you at 110mph and hit a tree, what would you do? What if everyone had filmed it because they were actually waiting to see a supercar? What if they were all gathered there for your event?
This is a true story which caused […]
1 The music – the buskers are really bloody good. I particularly love when those wild kilted guys dance about to the drums and bagpipes
2 Karen Millen – I want everything
3 The chat – I’ve lived in Aberdeen, where strangers don’t even make eye contact, and Edinburgh, where everyone assumes you’re a tourist. I’m Glaswegian. […]
People constantly ask me how to write a press release, particularly sole traders and SMEs, who don’t have budget for a PR agency or don’t really know what they need from one anyway.
If you have a piece of news, tell the press. It’s that simple. Problem is, journalists are snowed under and getting increasing pressure […]
Today is International Women’s Day, so who better for a client focus than Carole Ferguson, kickass lawyer and working mum?
Carole and I met in Aberdeen a few years ago when she was revamping her website and looking for a copywriter. We instantly got on and have worked together on various projects since. I love how […]
The client: Laurence McIntosh – joiners and cabinet makers – Edinburgh
The brief: Media training followed by media relations support
The outcome: Successful training, appearance on BBC TV news, full page article in The Herald and The Press & Journal, picture story in the Scotsman
Sometimes in PR you have to act fast. While having lunch with a […]
I’ve written before about actors and the audition process being a brutal way to earn your living…
But what about when the gamble pays off? What about the day you land The Role?
You know, I used to hate the word iconic in the days when my inbox was flooded with press releases, but on this occasion […]
We’ve just cancelled our Virgin TV subscription because all we watch is NetFlix, Amazon Prime and Disney Life.
It got me thinking about content and how we consume it.
I had a subscription to The Times for three months, but cancelled it because I just wasn’t using it. I don’t have time to sit and read a […]
I’ve known Mags since we were three months old – we grew up in attached semi-detached houses.
We would sit in the garden in our Minnie Mouse sundresses, eating cheese squares and drinking Capri Suns, and talk about the day when she’d be an actress on a big stage and I’d be in a business suit, running an […]
I’ve bleached the tiles, cleaned the oven and laid out my new 2017 Harrods journal in anticipation- but first I’d like to say a proper goodbye to 2016 and set four goals for 2017.
1 Work with more agencies
I’ve had some really successful partnerships this year with both Scottish and London-based agencies and really enjoy working […]