From media training to the lunchtime news

From media training to the lunchtime news

The client: Laurence McIntosh – joiners and cabinet makers – Edinburgh
The brief: Media training followed by media relations support
The outcome: Successful training, appearance on BBC TV news, full page article in The Herald and The Press & Journal, picture story in the Scotsman

Sometimes in PR you have to act fast. While having lunch with a […]

Press Trips: Christmas came early!

I love it when a plan comes together.
Organising a press trip is a tricky business. Do you invite one publication exclusively, or open it up to widen the coverage? Do you make it short, to increase the chances of journalists being allowed to leave their desks, or do you give them a real treat and […]

PR Campaigns

Posted by on Sep 10, 2012 in PR | No Comments

Impact Online has handled successful PR campaigns in both the consumer press and the trade press.
Craig McEwan is aiming to raise £10,000 for a charity that supported his family when his daughter was diagnosed with Cornelia de Lange Syndrome. Impact Online secured a double page spread in the Sunday Mail on 25 November 2012 […]