The client: Laurence McIntosh – joiners and cabinet makers – Edinburgh
The brief: Media training followed by media relations support
The outcome: Successful training, appearance on BBC TV news, full page article in The Herald and The Press & Journal, picture story in the Scotsman
Sometimes in PR you have to act fast. While having lunch with a […]
I love it when a plan comes together.
Organising a press trip is a tricky business. Do you invite one publication exclusively, or open it up to widen the coverage? Do you make it short, to increase the chances of journalists being allowed to leave their desks, or do you give them a real treat and […]
Journalists are pretty grumpy. There’s pressure from the bosses upstairs and the ad execs downstairs, a doctorate of words required daily, long hours, crap pay and an army of PR people trying to influence them on every subject.
There are also amazing press trips, power trips and inside tips – so don’t feel too sorry for […]