How to handle a PR crisis – June Newsletter

How to handle a PR crisis – June Newsletter

Hi – how are you in a PR crisis? If someone flew past you at 110mph and hit a tree, what would you do? What if everyone had filmed it because they were actually waiting to see a supercar? What if they were all gathered there for your event?
This is a true story which caused […]

VIDEO: How to write a press release

VIDEO: How to write a press release

People constantly ask me how to write a press release, particularly sole traders and SMEs, who don’t have budget for a PR agency or don’t really know what they need from one anyway.
If you have a piece of news, tell the press. It’s that simple. Problem is, journalists are snowed under and getting increasing pressure […]

Aston Martins, entrepreneurs and media training – 2016 in review

Aston Martins, entrepreneurs and media training – 2016 in review

I’ve bleached the tiles, cleaned the oven and laid out my new 2017 Harrods journal in anticipation- but first I’d like to say a proper goodbye to 2016 and set four goals for 2017.
1 Work with more agencies
I’ve had some really successful partnerships this year with both Scottish and London-based agencies and really enjoy working […]

Aston Martin and Leven Car Company lead the news agenda

Aston Martin and Leven Car Company lead the news agenda

For me, the only thing more satisfying than landing a new client, is seeing a client in print.
When they make the lead of the business section that’s a particular cause for celebration.
(Read the full article here)
Leven Car Company owns Scotland’s only Rolls-Royce and Aston Martin dealerships – they have just bought their second site in […]

PR can be so frustrating…

The thing that annoys me most about working in Public Relations is the lack of control.
I can spend hours researching the publication, chatting to the journalist about what they want, crafting the article, hovering over the photographer while he takes the perfect shot and sending everything in ages before the deadline… and there’s still the […]

Context

In PR terms, context is golden. It is key to the message – it can make or break a campaign or a personality – just look at Katie Hopkins tweet about Scots in the week of the helicopter crash, or the President and Prime Minister’s selfie.
So when Dad flew off to South Africa to cover […]