VIDEO: How to write a press release

VIDEO: How to write a press release

People constantly ask me how to write a press release, particularly sole traders and SMEs, who don’t have budget for a PR agency or don’t really know what they need from one anyway.
If you have a piece of news, tell the press. It’s that simple. Problem is, journalists are snowed under and getting increasing pressure […]

Aston Martins, entrepreneurs and media training – 2016 in review

Aston Martins, entrepreneurs and media training – 2016 in review

I’ve bleached the tiles, cleaned the oven and laid out my new 2017 Harrods journal in anticipation- but first I’d like to say a proper goodbye to 2016 and set four goals for 2017.
1 Work with more agencies
I’ve had some really successful partnerships this year with both Scottish and London-based agencies and really enjoy working […]

Aston Martin and Leven Car Company lead the news agenda

Aston Martin and Leven Car Company lead the news agenda

For me, the only thing more satisfying than landing a new client, is seeing a client in print.
When they make the lead of the business section that’s a particular cause for celebration.
(Read the full article here)
Leven Car Company owns Scotland’s only Rolls-Royce and Aston Martin dealerships – they have just bought their second site in […]

Online communities – why should a business build one?

Do you know how your business could benefit from creating an online community? Michelle Rodger, columnist for the Scotland on Sunday, was kind enough to print some of my comments and showcase a couple of Impact Online’s clients in the business pages at the weekend.

The theme sparked some good conversation among the Twitter community. Michelle […]