Time to take a risk?

Posted by on Mar 20, 2011 in online strategy, Video Blogging | No Comments
Time to take a risk?

It’s time to take a calculated risk – and Impact Online is working with some innovators!

Protect your photos online

Posted by on Oct 25, 2010 in online strategy | No Comments

One of my favourite blogs, Mila’s Daydreams, has just made a really sad announcement – due to continued copyright infringement, the writer has decided to stop posting.
It’s mostly a photo blog that the author began for distant relatives – she’d create scenes with her sleeping baby and whatever was lying around and post pictures as […]

Your website is your salesperson

Posted by on Aug 6, 2010 in online strategy | No Comments

Sometimes, among all the well-meaning advice that comes from friends, media, books and advertising, a tip will stubbornly stick. The one that’s been nagging me recently is this: Treat your website like a salesperson.

It’s a good one. My website was one of the biggest outlays when I set up my business so, of all things, […]

Chatroulette – a gamble too far?

Posted by on Mar 30, 2010 in online strategy | No Comments

So you spin the wheel, land in someone’s home and decide whether or not you like the look of them based on their webcam. It’s brutal. You literally never get a second chance to make a first impression.
Sometimes it’s easy – you see something you wouldn’t even see in a biology lesson and you click […]

SEO bit me big time

Posted by on Mar 1, 2010 in online strategy | No Comments

I’ll never forget the day I was bitten by the SEO bug.
Like most people, I had a vague idea of what search engine optimisation was – it’s keywords and stuff, right? Pay per click – that kind of thing?
Nope. It’s a whole science, based on algorithims and link juice and all sorts of exotic […]