RSSCategory: online strategy

Facebook authorship feature

| July 22, 2015 | 0 Comments

I am pretty excited about this.
Facebook has decided to copy Google+ and add an authorship feature, so that whenever you share a link to your blog or an article you’ve written, it adds a link to your Facebook profile.

I love this for many reasons.
1 Facebook remains the biggest social network (like it or not) and […]

Continue Reading

How to use Google search – 5 tips to stop you wasting time

| July 9, 2013 | 0 Comments

“If you have some problem in your life and you need to use religion to deal with it, fine.
I use Google.”

When I first heard Simon Amstell’s comment to Jermaine Jackson on Never Mind the Buzzcocks I laughed the he did not just say that laugh. (Poor Jermaine had taken the ribbing in good humour up […]

Continue Reading

Share or Like to Win? No thanks.

| May 28, 2013 | 3 Comments

How often have you been on Facebook and seen this: “SHARE OR LIKE TO WIN”?
I asked my friends on Twitter, Facebook and Linked In if they ‘like or share to win’ and here are some of their responses:
Marie: “No. It annoys me because then they spam me and it’s always more effort than what they […]

Continue Reading

3 reasons why your company needs a blog

| May 21, 2012 | 6 Comments

I’ve been talking to two clients recently about the merits of setting up a company blog. They’ve been keen but understandably a little worried about the time it would require and whether anyone would read it. So I thought it would be helpful to bring together all the benefits of a blog in one place […]

Continue Reading

The Facebook Minefield

| January 9, 2012 | 1 Comment

If you had just been to a job interview, would you try to add your interviewer on Facebook?
If a client sent you a friend request, would you accept?
If your boss asked you to change your profile picture, would you?
Each of these scenarios has happened to me or a family member, and yet discussing them, we […]

Continue Reading

Time to take a risk?

| March 20, 2011 | 0 Comments

It’s time to take a calculated risk – and Impact Online is working with some innovators!

Continue Reading

Protect your photos online

| October 25, 2010 | 0 Comments

One of my favourite blogs, Mila’s Daydreams, has just made a really sad announcement – due to continued copyright infringement, the writer has decided to stop posting.
It’s mostly a photo blog that the author began for distant relatives – she’d create scenes with her sleeping baby and whatever was lying around and post pictures as […]

Continue Reading

Your website is your salesperson

| August 6, 2010 | 0 Comments

Sometimes, among all the well-meaning advice that comes from friends, media, books and advertising, a tip will stubbornly stick. The one that’s been nagging me recently is this: Treat your website like a salesperson.

It’s a good one. My website was one of the biggest outlays when I set up my business so, of all things, […]

Continue Reading

Chatroulette – a gamble too far?

| March 30, 2010 | 0 Comments

So you spin the wheel, land in someone’s home and decide whether or not you like the look of them based on their webcam. It’s brutal. You literally never get a second chance to make a first impression.
Sometimes it’s easy – you see something you wouldn’t even see in a biology lesson and you click […]

Continue Reading

SEO bit me big time

| March 1, 2010 | 0 Comments

I’ll never forget the day I was bitten by the SEO bug.
Like most people, I had a vague idea of what search engine optimisation was – it’s keywords and stuff, right? Pay per click – that kind of thing?
Nope. It’s a whole science, based on algorithims and link juice and all sorts of exotic […]

Continue Reading