Making an impact online: Labels4Kids

Making an impact online: Labels4Kids

The ninth company to take part in our “making an impact online” guest blog series is Labels4Kids. I’ve been an admirer of managing director Ann-Maree Morrison for years now, so I’m honoured she has written this guest post. The chartered accountant has an amazing story (I must interview her for Scottishentrepreneur.com!) and a fantastic business based […]

Facebook authorship feature

Facebook authorship feature

I am pretty excited about this.
Facebook has decided to copy Google+ and add an authorship feature, so that whenever you share a link to your blog or an article you’ve written, it adds a link to your Facebook profile.

I love this for many reasons.
1 Facebook remains the biggest social network (like it or not) and […]

How to use Google search – 5 tips to stop you wasting time

“If you have some problem in your life and you need to use religion to deal with it, fine.
I use Google.”

When I first heard Simon Amstell’s comment to Jermaine Jackson on Never Mind the Buzzcocks I laughed the he did not just say that laugh. (Poor Jermaine had taken the ribbing in good humour up […]

Share or Like to Win? No thanks.

How often have you been on Facebook and seen this: “SHARE OR LIKE TO WIN”?
I asked my friends on Twitter, Facebook and Linked In if they ‘like or share to win’ and here are some of their responses:
Marie: “No. It annoys me because then they spam me and it’s always more effort than what they […]

3 reasons why your company needs a blog

I’ve been talking to two clients recently about the merits of setting up a company blog. They’ve been keen but understandably a little worried about the time it would require and whether anyone would read it. So I thought it would be helpful to bring together all the benefits of a blog in one place […]

The Facebook Minefield

If you had just been to a job interview, would you try to add your interviewer on Facebook?
If a client sent you a friend request, would you accept?
If your boss asked you to change your profile picture, would you?
Each of these scenarios has happened to me or a family member, and yet discussing them, we […]

Time to take a risk?

Posted by on Mar 20, 2011 in online strategy, Video Blogging | No Comments
Time to take a risk?

It’s time to take a calculated risk – and Impact Online is working with some innovators!

Protect your photos online

Posted by on Oct 25, 2010 in online strategy | No Comments

One of my favourite blogs, Mila’s Daydreams, has just made a really sad announcement – due to continued copyright infringement, the writer has decided to stop posting.
It’s mostly a photo blog that the author began for distant relatives – she’d create scenes with her sleeping baby and whatever was lying around and post pictures as […]

Your website is your salesperson

Posted by on Aug 6, 2010 in online strategy | No Comments

Sometimes, among all the well-meaning advice that comes from friends, media, books and advertising, a tip will stubbornly stick. The one that’s been nagging me recently is this: Treat your website like a salesperson.

It’s a good one. My website was one of the biggest outlays when I set up my business so, of all things, […]

Chatroulette – a gamble too far?

Posted by on Mar 30, 2010 in online strategy | No Comments

So you spin the wheel, land in someone’s home and decide whether or not you like the look of them based on their webcam. It’s brutal. You literally never get a second chance to make a first impression.
Sometimes it’s easy – you see something you wouldn’t even see in a biology lesson and you click […]