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So you know when you put rum and coke together? This is how I see SEO and Copywriting.
(I like the copywriting bit better, so that can be the rum.)
SEO is a science and copywriting is a skill. SEO is for search engines like Google, copywriting is to persuade, […]
What could £150 buy your business in terms of marketing and PR?
A quarter page ad in a trade title? Hmmm, only if you have excellent negotiating skills – and they’re filling space close to deadline.
A sponsored post on an online news site? Yes, probably – but just one.
SEO for your website? Yes, probably two weeks […]
People constantly ask me how to write a press release, particularly sole traders and SMEs, who don’t have budget for a PR agency or don’t really know what they need from one anyway.
If you have a piece of news, tell the press. It’s that simple. Problem is, journalists are snowed under and getting increasing pressure […]
I’ve bleached the tiles, cleaned the oven and laid out my new 2017 Harrods journal in anticipation- but first I’d like to say a proper goodbye to 2016 and set four goals for 2017.
1 Work with more agencies
I’ve had some really successful partnerships this year with both Scottish and London-based agencies and really enjoy working […]
The ninth company to take part in our “making an impact online” guest blog series is Labels4Kids. I’ve been an admirer of managing director Ann-Maree Morrison for years now, so I’m honoured she has written this guest post. The chartered accountant has an amazing story (I must interview her for Scottishentrepreneur.com!) and a fantastic business based […]
I am pretty excited about this.
Facebook has decided to copy Google+ and add an authorship feature, so that whenever you share a link to your blog or an article you’ve written, it adds a link to your Facebook profile.
I love this for many reasons.
1 Facebook remains the biggest social network (like it or not) and […]
“If you have some problem in your life and you need to use religion to deal with it, fine.
I use Google.”
When I first heard Simon Amstell’s comment to Jermaine Jackson on Never Mind the Buzzcocks I laughed the he did not just say that laugh. (Poor Jermaine had taken the ribbing in good humour up […]
How often have you been on Facebook and seen this: “SHARE OR LIKE TO WIN”?
I asked my friends on Twitter, Facebook and Linked In if they ‘like or share to win’ and here are some of their responses:
Marie: “No. It annoys me because then they spam me and it’s always more effort than what they […]
I’ve been talking to two clients recently about the merits of setting up a company blog. They’ve been keen but understandably a little worried about the time it would require and whether anyone would read it. So I thought it would be helpful to bring together all the benefits of a blog in one place […]
If you had just been to a job interview, would you try to add your interviewer on Facebook?
If a client sent you a friend request, would you accept?
If your boss asked you to change your profile picture, would you?
Each of these scenarios has happened to me or a family member, and yet discussing them, we […]