Share this article by clicking these buttons ^^^
So you know when you put rum and coke together? This is how I see SEO and Copywriting.
(I like the copywriting bit better, so that can be the rum.)
SEO is a science and copywriting is a skill. SEO is for search engines like Google, copywriting is to persuade, […]
I have a new column in sbnn.co.uk called The Daily ScaleUp.
Every day I cover some element of scaling a business, from finance to staffing to premises and everything in between. Each Friday I share a case study of a Scottish business on their scaleup journey.
Views for my first week are encouraging – between 500 and […]
People constantly ask me how to write a press release, particularly sole traders and SMEs, who don’t have budget for a PR agency or don’t really know what they need from one anyway.
If you have a piece of news, tell the press. It’s that simple. Problem is, journalists are snowed under and getting increasing pressure […]
We’ve just cancelled our Virgin TV subscription because all we watch is NetFlix, Amazon Prime and Disney Life.
It got me thinking about content and how we consume it.
I had a subscription to The Times for three months, but cancelled it because I just wasn’t using it. I don’t have time to sit and read a […]