SEO copywriting – What is it and why should you care?

SEO copywriting – What is it and why should you care?

 
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So you know when you put rum and coke together? This is how I see SEO and Copywriting.
(I like the copywriting bit better, so that can be the rum.)
SEO is a science and copywriting is a skill. SEO is for search engines like Google, copywriting is to persuade, […]

Daily ScaleUp column week 1

Daily ScaleUp column week 1

I have a new column in sbnn.co.uk called The Daily ScaleUp.
Every day I cover some element of scaling a business, from finance to staffing to premises and everything in between. Each Friday I share a case study of a Scottish business on their scaleup journey.
Views for my first week are encouraging – between 500 and […]

VIDEO: How to write a press release

VIDEO: How to write a press release

People constantly ask me how to write a press release, particularly sole traders and SMEs, who don’t have budget for a PR agency or don’t really know what they need from one anyway.
If you have a piece of news, tell the press. It’s that simple. Problem is, journalists are snowed under and getting increasing pressure […]

How do you get your content?

How do you get your content?

We’ve just cancelled our Virgin TV subscription because all we watch is NetFlix, Amazon Prime and Disney Life.
It got me thinking about content and how we consume it.
I had a subscription to The Times for three months, but cancelled it because I just wasn’t using it. I don’t have time to sit and read a […]