New Year prep #Janathon18

Posted by on Dec 31, 2017 in business, Social Media Strategy | No Comments

A new year that starts on a Monday gives my inner pedant particular pleasure.
Scots love Hogmanay more than any other nation I’ve come across – for me it’s the celebration of a year and the anticipation of a new one. Despite protests from my husband’s and my liver, we’re having one more night of fizz […]

Interview with Christian Arno, CEO of Lingo24

This article was first published on sbnn.co.uk

I could have been a translator.
In 2005 I earned an honours degree in French and Spanish – and yet had the deflating knowledge that still wasn’t enough. I researched post graduate diplomas and it was between translation and journalism. Look where I ended up. I know it was the […]

Interview with Cally Russell, CEO Mallzee

This story was first published on sbnn.co.uk

The trouble with interviewing the chief executive of shopping app Mallzee is that the research takes days.
Swipe left, swipe right, present for my sister, present for me…
When I finally tear myself away and catch up with Cally Russell, he informs me they’ve just released an update in time for the black Friday shopping […]

Driven

Posted by on Nov 29, 2017 in business, Social Media Strategy | No Comments

I was 18 years old when I first sat in an Aston Martin.
My new boyfriend’s Dad had just bought a silver DB9, he’d taken semi-retirement from his accountancy business.
My boyfriend, Rod, adored it. He’d wash and polish it every weekend and his dad would let him back it out the driveway sometimes.
The first time it […]

Daily ScaleUp column week 1

Daily ScaleUp column week 1

I have a new column in sbnn.co.uk called The Daily ScaleUp.
Every day I cover some element of scaling a business, from finance to staffing to premises and everything in between. Each Friday I share a case study of a Scottish business on their scaleup journey.
Views for my first week are encouraging – between 500 and […]

How to create a killer content marketing strategy [VIDEO]

There are four tricks for creating a killer content marketing strategy. I’ve outlined them in my latest video, but if you’d rather read them then here are the bullet points:
Step 1: Editorial Calendar – make sure you’ve planned everything out for at least three months, including the type of content and the deadline. Tie in […]

Why work from home?

Posted by on Aug 28, 2017 in business, Social Media Strategy | No Comments
Why work from home?

I’ve managed to work from home successfully for nearly eight years now – but it appears I’ve been missing a trick.

I hadn’t been making my home office beautiful enough.
I was so excited when I woke up this morning (at 6am with a child on either side and a husband hanging off the edge, but that’s […]

9 things I love about Glasgow’s Buchanan Street

Posted by on Jun 8, 2017 in business, Social Media Strategy | 2 Comments
9 things I love about Glasgow’s Buchanan Street

1 The music – the Glasgow buskers are really bloody good. I particularly love when those wild kilted guys dance about to the drums and bagpipes
2 Karen Millen – I want everything, even though I can’t afford most of it. (Though they do have good sales)
3 The chat – I’ve lived in Aberdeen, where strangers […]

VIDEO: How to write a press release

VIDEO: How to write a press release

People constantly ask me how to write a press release, particularly sole traders and SMEs, who don’t have budget for a PR agency or don’t really know what they need from one anyway.
If you have a piece of news, tell the press. It’s that simple. Problem is, journalists are snowed under and getting increasing pressure […]

Client focus: Ferguson Legal

Client focus: Ferguson Legal

Today is International Women’s Day, so who better for a client focus than Carole Ferguson, kickass lawyer and working mum?

Carole and I met in Aberdeen a few years ago when she was revamping her website and looking for a copywriter. We instantly got on and have worked together on various projects since. I love how […]