Category: business
Impact Online is now Aberdeen-based
As of today, Tuesday 2nd April, Impact Online is Aberdeen-based, with a view of the harbour and the buzz of optimism in the air.
When I first set up the company, over three years ago, it was with the intention of exploiting all the opportunities of online business. I wanted to help my clients better understand [...]
How to get business through Linked In
I am working with two important clients right now whose business I would not have won without Linked In. Of all the social networks, it’s the most straightforward in terms of attributing leads and business, in my opinion. Twitter and Facebook have allowed me to develop relationships with people who have gone on to recommend [...]
Peter Jones Enterprise Academy Presentation
“And what exactly do you do in that hour?”
I was talking about running a business to a group of 18 future entrepreneurs and they were grilling me in a way I really hadn’t anticipated – how did I justify my hourly rate?
“Well, it takes me about an hour to draft a press release, for example,” [...]
Me in a minute
When you meet someone in a business situation and they ask what you do, what do you say? Do you have a standard answer or an elevator pitch handy? Does it depend on the situation?
I’ve never been comfortable with the concept of an elevator pitch – I’m not very good at selling myself and I [...]
3 reasons why your company needs a blog
I’ve been talking to two clients recently about the merits of setting up a company blog. They’ve been keen but understandably a little worried about the time it would require and whether anyone would read it. So I thought it would be helpful to bring together all the benefits of a blog in one place [...]
Tips for a Fitter Twitter
These practical tips will help make sure you justify all that time spent on Twitter!
Business events to keep perspective
I’ve been to a couple of events in the last few weeks which have focused on people who are doing well in business.
Last night it was a “Scottish Women into Business” dinner at WEST Brewery and before that it was “Defying the Economic Downturn”, an event organised by Scottish Enterprise.
Listening to businessmen and women talk [...]
Connect
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