SEO copywriting – What is it and why should you care?

SEO copywriting – What is it and why should you care?

 
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So you know when you put rum and coke together? This is how I see SEO and Copywriting.
(I like the copywriting bit better, so that can be the rum.)
SEO is a science and copywriting is a skill. SEO is for search engines like Google, copywriting is to persuade, […]

Facebook authorship feature

Facebook authorship feature

I am pretty excited about this.
Facebook has decided to copy Google+ and add an authorship feature, so that whenever you share a link to your blog or an article you’ve written, it adds a link to your Facebook profile.

I love this for many reasons.
1 Facebook remains the biggest social network (like it or not) and […]

A Major Party

A Major Party

For the first time this weekend I stayed in an army barracks.
Before you go imagining bunks and boots, I was in fact luxuriating in the officers’ accommodation at Catterick Garrison with some of my oldest friends.
We’d been invited by our pal the Major to join him for MessFest and so four of us drove down […]

Olympic Gold – was it worth it?

Posted by on Aug 14, 2012 in Blogging, Social Media Strategy | 2 Comments
Olympic Gold – was it worth it?

I’ve just helped a client write a blog about the importance of having a clear goal and a plan and coach to get you there. If anything proves this, it’s the success of Team GB in the London 2012 Olympics.
I’ve been so inspired by the stories and achievements of the athletes – but there’s a […]

3 reasons why your company needs a blog

I’ve been talking to two clients recently about the merits of setting up a company blog. They’ve been keen but understandably a little worried about the time it would require and whether anyone would read it. So I thought it would be helpful to bring together all the benefits of a blog in one place […]

How to blog – tips from the New Media Breakfast

Posted by on Aug 27, 2010 in Blogging | One Comment

Blogging – creating a rod for your own back or powerfully boosting your business?
I’ll admit, I’ve occasionally leant more to the first than the second school of thought, but then I check my analytics and realise it is the biggest driver of traffic to my website and really is worth the effort.
I went to the […]