Author Archive: Kim McAllister

Kim is a trained journalist who's moved into PR and communications. She set up Impact Online in early 2010 and since then has worked with numerous companies handling their PR, advising on their social media strategies and writing their brochures, websites and blogs.

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Facebook authorship feature

| July 22, 2015 | 0 Comments

I am pretty excited about this.
Facebook has decided to copy Google+ and add an authorship feature, so that whenever you share a link to your blog or an article you’ve written, it adds a link to your Facebook profile.

I love this for many reasons.
1 Facebook remains the biggest social network (like it or not) and […]

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A Major Party

| July 13, 2015 | 0 Comments

For the first time this weekend I stayed in an army barracks.
Before you go imagining bunks and boots, I was in fact luxuriating in the officers’ accommodation at Catterick Garrison with some of my oldest friends.
We’d been invited by our pal the Major to join him for MessFest and so four of us drove down […]

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Refreshed and ready

| July 1, 2015 | 0 Comments

I got a full night’s sleep last night.
If you’re a parent, or an insomniac, you’ll appreciate the difference this has made to my world. (I think my two boys forgot to coordinate before bedtime and each thought it was the other’s turn.)
It is the first day of a new month, the first day of the second […]

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Happy 5th Birthday Impact Online

| February 10, 2015 | 0 Comments

Five years ago today I set up Impact Online.
It had always been my ambition to have my own business and it’s one of my proudest achievements.
I’ve got clients on the front covers of magazines, I’ve coordinated launches, I’ve placed double page centre spreads and I’ve introduced many skeptics to the joys of social media campaigns. […]

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Auction House Scotland video

| August 7, 2014 | 0 Comments

I love my job. I get the opposite of Sunday night dread – probably because I’m the boss so I only work with people I respect on projects I believe in.
Every so often, though, I feel like I really hit the jackpot. I get an opportunity to work with a great client, we come up […]

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A journalism graduate’s view of the media industry in Scotland

| July 31, 2014 | 0 Comments

Over the summer, I have the pleasure of working with James Wyllie, who has come onboard as a paid intern, fresh from completing his journalism degree at Robert Gordon University. (He recently found out he got a first, which doesn’t surprise me at all!)
James is assisting me with all my clients and projects and we […]

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Multi-tasking or multi-stressing?

| May 20, 2014 | 0 Comments

This morning I got up at 6.
I lifted the complaining toddler over the stairgate that contains him in his bedroom those mornings he’s up with the birds and placed him in bed with Daddy to watch Thomas the Tank while I had my shower. Rod dressed the wee lad while I dressed myself, then he […]

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Communications Presentation

| May 5, 2014 | 0 Comments

Over the past four months I’ve been working with two really forward-thinking professionals to review, research and recommend a strategy for their department’s communications.
Jola and Emma work for the Kincardine and Mearns Community Planning Group – and part of the project involved creating an easier-to-understand brand: K&M Communities.
The group is a collective of public, private […]

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Are grammar and punctuation still important?

| April 9, 2014 | 0 Comments

How important is grammar and punctuation in your world?
If you work for TBWA/Media Arts Lab, an international advertising agency, it would seem the answer is “not one bit”.
Yesterday some emails between this ad heavyweight and their client, a little company called Apple, were leaked. The senior vice president, Phil Schiller, was angry about an ad […]

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Come Lunch With Me Aberdeen

| March 25, 2014 | 0 Comments

I’ve been living in Aberdeen for over a year now and I feel like I’m really beginning to get to know the city. I’ve met some great contacts, learned a lot about the way business is conducted here and been let in on a few local secrets.
One of them is the Come Lunch With Me […]

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