Daily ScaleUp column week 1

Daily ScaleUp column week 1

I have a new column in sbnn.co.uk called The Daily ScaleUp.
Every day I cover some element of scaling a business, from finance to staffing to premises and everything in between. Each Friday I share a case study of a Scottish business on their scaleup journey.
Views for my first week are encouraging – between 500 and […]

How to create a killer content marketing strategy [VIDEO]

There are four tricks for creating a killer content marketing strategy. I’ve outlined them in my latest video, but if you’d rather read them then here are the bullet points:
Step 1: Editorial Calendar – make sure you’ve planned everything out for at least three months, including the type of content and the deadline. Tie in […]

Why work from home?

Posted by on Aug 28, 2017 in business, Social Media Strategy | No Comments
Why work from home?

I’ve managed to work from home successfully for nearly eight years now – but it appears I’ve been missing a trick.

I hadn’t been making my home office beautiful enough.
I was so excited when I woke up this morning (at 6am with a child on either side and a husband hanging off the edge, but that’s […]

August Newsletter – Measuring results, mental health and a cone on your head

August Newsletter – Measuring results, mental health and a cone on your head

Welcome to the August Newsletter. What’s the point in blogging? No seriously, who reads your stuff? The answer should be your customers. We all have a website in order to sell our product or service, so we need to focus on our audience. I did an SEO course this week which blew my mind, it […]

Unicorns, radio, a distillery and traffic – July newsletter

Unicorns, radio, a distillery and traffic – July newsletter

Hi – how do you get more traffic? That’s the question everyone asks me – how do I get more people to read my stuff, buy my things and book my services? I do have the answers, and I’m going to share one of them with you.
The best way to grow your network is to […]

How to handle a PR crisis – June Newsletter

How to handle a PR crisis – June Newsletter

Hi – how are you in a PR crisis? If someone flew past you at 110mph and hit a tree, what would you do? What if everyone had filmed it because they were actually waiting to see a supercar? What if they were all gathered there for your event?
This is a true story which caused […]

9 things I love about Glasgow’s Buchanan Street

Posted by on Jun 8, 2017 in business, Social Media Strategy | 2 Comments
9 things I love about Glasgow’s Buchanan Street

1 The music – the Glasgow buskers are really bloody good. I particularly love when those wild kilted guys dance about to the drums and bagpipes
2 Karen Millen – I want everything, even though I can’t afford most of it. (Though they do have good sales)
3 The chat – I’ve lived in Aberdeen, where strangers […]

VIDEO: How to write a press release

VIDEO: How to write a press release

People constantly ask me how to write a press release, particularly sole traders and SMEs, who don’t have budget for a PR agency or don’t really know what they need from one anyway.
If you have a piece of news, tell the press. It’s that simple. Problem is, journalists are snowed under and getting increasing pressure […]

Client focus: Ferguson Legal

Client focus: Ferguson Legal

Today is International Women’s Day, so who better for a client focus than Carole Ferguson, kickass lawyer and working mum?

Carole and I met in Aberdeen a few years ago when she was revamping her website and looking for a copywriter. We instantly got on and have worked together on various projects since. I love how […]

From media training to the lunchtime news

From media training to the lunchtime news

The client: Laurence McIntosh – joiners and cabinet makers – Edinburgh
The brief: Media training followed by media relations support
The outcome: Successful training, appearance on BBC TV news, full page article in The Herald and The Press & Journal, picture story in the Scotsman

Sometimes in PR you have to act fast. While having lunch with a […]