Author Archive: Kim McAllister
Kim is a trained journalist who's moved into PR and communications. She set up Impact Online in early 2010 and since then has worked with numerous companies handling their PR, advising on their social media strategies and writing their brochures, websites and blogs.
How important is grammar and punctuation in your world?
If you work for TBWA/Media Arts Lab, an international advertising agency, it would seem the answer is “not one bit”.
Yesterday some emails between this ad heavyweight and their client, a little company called Apple, were leaked. The senior vice president, Phil Schiller, was angry about an ad [...]
I’ve been living in Aberdeen for over a year now and I feel like I’m really beginning to get to know the city. I’ve met some great contacts, learned a lot about the way business is conducted here and been let in on a few local secrets.
One of them is the Come Lunch With Me [...]
The thing that annoys me most about working in Public Relations is the lack of control.
I can spend hours researching the publication, chatting to the journalist about what they want, crafting the article, hovering over the photographer while he takes the perfect shot and sending everything in ages before the deadline… and there’s still the [...]
1 It organises the noise
Once you’re following a few hundred people, your newsfeed is going to get very busy. You’re going to miss things. You might even get overwhelmed and be tempted to give up on Twitter entirely.
Listing allows you to segregate your newsfeed into bite-size chunks. You can list the people you follow according [...]
Exactly ten years ago Mark Zuckerberg launched thefacebook.com from his Harvard dorm. Now it has more active users than were even on the internet on that day: 1.23 billion.
Although there has been the inevitable backlash and reports of teenagers abandoning the network ‘in their droves’, I, for one, cannot imagine life without it.
For one thing, [...]
I had plans to go for a run tonight – especially after my 6-months-pregnant friend Sarah informed me she was off to the gym – but I didn’t.
I had a deadline for a 5000 word report and spent so long after dinner tweaking the design and layout that it was suddenly 9.20pm and too late [...]
Last week it took me three whole days to recover from my first Metafit class. I had bruises on my knees, elbows and back; my thigh muscles felt like they’d shrunk inside my body and my arms were so sore I could hardly lift a toothbrush.
Today I had a meeting at 3 o’clock which accidentally [...]
If this is where I got to work out every day, then every month would be a Janathon.
Gleneagles hotel is one of my favourite places in the world and it was a pleasure to get up on Sunday morning and head to the gym with two friends.
I ran, cross-trained, cycled and spent a good ten [...]
….throw your fists up, come on with me….
I was really interested to hear this week that learning music improves a child’s IQ because I’ve always known it’s a magical thing.
No matter what emotional turmoil I’m going through, music will always make me feel better. When I’m knackered it perks me up, when I’m stressed it [...]
Like a martyr I went out for a run for Janathon day 22, despite six bruises and what feels like deep tissue damage caused by last night’s Metafit.
It was a short run, only 15 minutes, not quite two miles, in the drizzle and wind with broken headphones.
I’m really sad my headphones are broken, but they [...]