Author Archive: Kim McAllister
Kim is a trained journalist who's moved into PR and communications. She set up Impact Online in early 2010 and since then has worked with numerous companies handling their PR, advising on their social media strategies and writing their brochures, websites and blogs.
Five years ago today I set up Impact Online.
It had always been my ambition to have my own business and it’s one of my proudest achievements.
I’ve got clients on the front covers of magazines, I’ve coordinated launches, I’ve placed double page centre spreads and I’ve introduced many skeptics to the joys of social media campaigns. [...]
I love my job. I get the opposite of Sunday night dread – probably because I’m the boss so I only work with people I respect on projects I believe in.
Every so often, though, I feel like I really hit the jackpot. I get an opportunity to work with a great client, we come up [...]
Over the summer, I have the pleasure of working with James Wyllie, who has come onboard as a paid intern, fresh from completing his journalism degree at Robert Gordon University. (He recently found out he got a first, which doesn’t surprise me at all!)
James is assisting me with all my clients and projects and we [...]
This morning I got up at 6.
I lifted the complaining toddler over the stairgate that contains him in his bedroom those mornings he’s up with the birds and placed him in bed with Daddy to watch Thomas the Tank while I had my shower. Rod dressed the wee lad while I dressed myself, then he [...]
Over the past four months I’ve been working with two really forward-thinking professionals to review, research and recommend a strategy for their department’s communications.
Jola and Emma work for the Kincardine and Mearns Community Planning Group – and part of the project involved creating an easier-to-understand brand: K&M Communities.
The group is a collective of public, private [...]
How important is grammar and punctuation in your world?
If you work for TBWA/Media Arts Lab, an international advertising agency, it would seem the answer is “not one bit”.
Yesterday some emails between this ad heavyweight and their client, a little company called Apple, were leaked. The senior vice president, Phil Schiller, was angry about an ad [...]
I’ve been living in Aberdeen for over a year now and I feel like I’m really beginning to get to know the city. I’ve met some great contacts, learned a lot about the way business is conducted here and been let in on a few local secrets.
One of them is the Come Lunch With Me [...]
The thing that annoys me most about working in Public Relations is the lack of control.
I can spend hours researching the publication, chatting to the journalist about what they want, crafting the article, hovering over the photographer while he takes the perfect shot and sending everything in ages before the deadline… and there’s still the [...]
1 It organises the noise
Once you’re following a few hundred people, your newsfeed is going to get very busy. You’re going to miss things. You might even get overwhelmed and be tempted to give up on Twitter entirely.
Listing allows you to segregate your newsfeed into bite-size chunks. You can list the people you follow according [...]
Exactly ten years ago Mark Zuckerberg launched thefacebook.com from his Harvard dorm. Now it has more active users than were even on the internet on that day: 1.23 billion.
Although there has been the inevitable backlash and reports of teenagers abandoning the network ‘in their droves’, I, for one, cannot imagine life without it.
For one thing, [...]