Author Archive: Kim McAllister
Kim is a trained journalist who's moved into PR and communications. She set up Impact Online in early 2010 and since then has worked with numerous companies handling their PR, advising on their social media strategies and writing their brochures, websites and blogs.
I love it when a plan comes together.
Organising a press trip is a tricky business. Do you invite one publication exclusively, or open it up to widen the coverage? Do you make it short, to increase the chances of journalists being allowed to leave their desks, or do you give them a real treat and [...]
It was 27 years ago today that Sir Alex Ferguson joined Manchester United – and last night he got two standing ovations from the other city that calls him their own – Aberdeen.
The highlights of his spectacular career were shoehorned into an hour and a half at the Music Hall. My dad, Dougie Donnelly, expertly [...]
Something lovely happened this morning.
I received an email from Angela Ahrendts, CEO of Burberry.
I had been so impressed with her attitude to work, motherhood and being a wife after reading her interview in the Sunday Times that I had written to her to say so. And she wrote back!
Well, she wrote via her Executive Assistant’s [...]
Journalists are pretty grumpy. There’s pressure from the bosses upstairs and the ad execs downstairs, a doctorate of words required daily, long hours, crap pay and an army of PR people trying to influence them on every subject.
There are also amazing press trips, power trips and inside tips – so don’t feel too sorry for [...]
“If you have some problem in your life and you need to use religion to deal with it, fine.
I use Google.”
When I first heard Simon Amstell’s comment to Jermaine Jackson on Never Mind the Buzzcocks I laughed the he did not just say that laugh. (Poor Jermaine had taken the ribbing in good humour up [...]
How often have you been on Facebook and seen this: “SHARE OR LIKE TO WIN”?
I asked my friends on Twitter, Facebook and Linked In if they ‘like or share to win’ and here are some of their responses:
Marie: “No. It annoys me because then they spam me and it’s always more effort than what they [...]
As of today, Tuesday 2nd April, Impact Online is Aberdeen-based, with a view of the harbour and the buzz of optimism in the air.
When I first set up the company, over three years ago, it was with the intention of exploiting all the opportunities of online business. I wanted to help my clients better understand [...]
Slow rollout to those who join the waiting list first
Will only search publicly available information
Only covers people, places, photos and interests
Different results depending on your connections
Uses auto-suggest feature
Will eventually include Instagram data
Works in partnership with Microsoft Bing
Would let Google in if they could index fast enough
Use it for finding friends, dating & recruiting
You can [...]