Today is International Women’s Day, so who better for a client focus than Carole Ferguson, kickass lawyer and working mum?
Carole and I met in Aberdeen a few years ago when she was revamping her website and looking for a copywriter. We instantly got on and have worked together on various projects since. I love how […]
The client: Laurence McIntosh – joiners and cabinet makers – Edinburgh
The brief: Media training followed by media relations support
The outcome: Successful training, appearance on BBC TV news, full page article in The Herald and The Press & Journal, picture story in the Scotsman
Sometimes in PR you have to act fast. While having lunch with a […]
I’ve written before about actors and the audition process being a brutal way to earn your living…
But what about when the gamble pays off? What about the day you land The Role?
You know, I used to hate the word iconic in the days when my inbox was flooded with press releases, but on this occasion […]
We’ve just cancelled our Virgin TV subscription because all we watch is NetFlix, Amazon Prime and Disney Life.
It got me thinking about content and how we consume it.
I had a subscription to The Times for three months, but cancelled it because I just wasn’t using it. I don’t have time to sit and read a […]
I’ve known Mags since we were three months old – we grew up in attached semi-detached houses.
We would sit in the garden in our Minnie Mouse sundresses, eating cheese squares and drinking Capri Suns, and talk about the day when she’d be an actress on a big stage and I’d be in a business suit, running an […]
I’ve bleached the tiles, cleaned the oven and laid out my new 2017 Harrods journal in anticipation- but first I’d like to say a proper goodbye to 2016 and set four goals for 2017.
1 Work with more agencies
I’ve had some really successful partnerships this year with both Scottish and London-based agencies and really enjoy working […]
It’s half term and we’re staycationing in Scotland. A week in Arran with the boys means long walks, trips to the park, afternoons on the beach and swims and soft plays – but by dinner time we need a quiet hour. The boys’ favourite movie (and ours as it means 40 mins of peace) is […]
Words – I LOVE words.
I particularly love it when other people use words well. It’s not as common as you’d think. When my personal trainer casually dropped the word etymology into a gym session I fell a little bit in love. The moment the man I was trying to decide whether to class as a potential […]
For me, the only thing more satisfying than landing a new client, is seeing a client in print.
When they make the lead of the business section that’s a particular cause for celebration.
(Read the full article here)
Leven Car Company owns Scotland’s only Rolls-Royce and Aston Martin dealerships – they have just bought their second site in […]
Did you know the biggest white fish market in Europe is right here, in Scotland?
Peterhead Fish Market is seriously impressive. I had the opportunity to see for myself this morning thanks to the new chief executive of Peterhead Port Authority, Ian Laidlaw. He’d asked me up to the north east to deliver a couple of days […]