Author Archive: Kim McAllister
Kim is a trained journalist who's moved into PR and communications. She set up Impact Online in early 2010 and since then has worked with numerous companies handling their PR, advising on their social media strategies and writing their brochures, websites and blogs.
Impact Online is now Aberdeen-based
As of today, Tuesday 2nd April, Impact Online is Aberdeen-based, with a view of the harbour and the buzz of optimism in the air.
When I first set up the company, over three years ago, it was with the intention of exploiting all the opportunities of online business. I wanted to help my clients better understand [...]
Graph Search from Facebook: This changes everything!
English only
Slow rollout to those who join the waiting list first
Will only search publicly available information
Only covers people, places, photos and interests
Different results depending on your connections
Uses auto-suggest feature
Will eventually include Instagram data
Works in partnership with Microsoft Bing
Would let Google in if they could index fast enough
Use it for finding friends, dating & recruiting
You can [...]
How to get business through Linked In
I am working with two important clients right now whose business I would not have won without Linked In. Of all the social networks, it’s the most straightforward in terms of attributing leads and business, in my opinion. Twitter and Facebook have allowed me to develop relationships with people who have gone on to recommend [...]
Peter Jones Enterprise Academy Presentation
“And what exactly do you do in that hour?”
I was talking about running a business to a group of 18 future entrepreneurs and they were grilling me in a way I really hadn’t anticipated – how did I justify my hourly rate?
“Well, it takes me about an hour to draft a press release, for example,” [...]
Redesigning a website on WordPress using Solostream
Redesigning a WordPress website is as simple, and as complicated, as changing the theme. I’ve just completed a redesign by myself for the first time. I’m a journalist, so I know a bit about design and layout, but I’m not a trained developer, so hopefully this post will help other novices. Please feel free to [...]
3 practical Linked In tips
While Twitter and Facebook are straightforward with simple features, Linked In seems to present more of a challenge. The business network has just undergone another redesign in an attempt to become more intuitive – but I still have clients and colleagues asking me how best to use it. This isn’t a step-by-step instruction post (find [...]
Blog Writing & Promoting
A great company blog will put you streets ahead of your competitors. Search engines love the fresh content, customers love the insight into your products, services and company ethos and building a community of readers cements your reputation as the leader in your field.
Impact Online offers a blog writing service and a blog promotion service.
Still [...]
Copywriting
The secret to good copywriting is that every word is weighed. Anyone reading the text should think “I want that”; “I need that” and “That sounds amazing!” Impact Online offers a copywriting service for brochures, websites and advertisements.
To read the full PDF please click here: MUNDELLS LANDSCAPING
To read the website for the Ardlui Retreat please click [...]
Social Media Campaigns
A social media presence is essential for any business working in the 21st century.
Impact Online will help you identify the right channels and create a strategy; train you and your staff how to manage them and even take over the updating and monitoring for you, if you feel you don’t have time.
COMPLETE ELECTRICAL SERVICES SCOTLAND
Graeme [...]
PR Campaigns
Impact Online has handled successful PR campaigns in both the consumer press and the trade press.
CHARITY PUBLICITY
Craig McEwan is aiming to raise £10,000 for a charity that supported his family when his daughter was diagnosed with Cornelia de Lange Syndrome. Impact Online secured a double page spread in the Sunday Mail on 25 November 2012 [...]
Connect
Connect with me on the following social media platforms.