ABOUT

Impact Online was set up in February 2010 by journalist Kim McAllister.

I initially formed Impact Online to help companies to make the best use of emerging social media platforms like Twitter, Facebook and Linked In. We now offer clients a complete PR service, so that stories in the print, radio and TV press are seamlessly linked with online campaigns.

I think what makes Impact Online stand apart is the journalistic approach. I was working as a magazine editor when I first discovered the power of an online community. Within a day of setting up the magazine’s Facebook page, 100 readers were talking directly to me, telling me their opinions and suggesting topics for future issues. As the number of fans grew, I realised I had a large, engaged community willing to contribute to features, test new products and voice their opinions.

Since then I have worked with clients across the hospitality, professional services and health sectors, creating successful social media campaigns and achieving excellent coverage in the traditional press. With my media contacts and experience I know what makes a good story and which newspaper, magazine, radio or television programme will run it.

But it doesn’t end there.

A company’s website is its virtual shop window and it is vital that it remains clean, tidy and up to date. Impact Online provides services from blog writing and video editing to web redevelopment and analytics.

Of course, the most important thing is that all your PR activity is properly linked and that there is a consistent message. Your website, social media and press coverage all work together to project a powerful image of you and your company.

So let me shout about your achievements, project a positive image online and help you attract new customers.

Check out Impact Online’s previous projects and give me a call!

0800 612 5828