Impact Online is a media company specialising in content marketing, social media and PR. It was set up in 2010 by journalist Kim McAllister.
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“We were delighted with the level of engagement Kim achieved with our target audience. Kim is very professional and organised, has a great ‘can – do’ attitude and is very well connected which is perfect when you’re trying to spread the word.” – Gillian Cochrane, Auction House Scotland – see project
“I have to say, that she was an incredibly personable and professional person throughout.” Paul Whitters, Ladbrokes
“Kim was recommended to us and in turn I would certainly recommend her to others. She is incisive, creative, calm and perhaps most importantly for us business focused. She intuitively looks for the value-add and makes working together fun.” Julie Ashworth, Broadreach Consultancy
“Kim has been fantastic at consistently helping to generate ideas to help generate PR and contacts as a new business. Her fantastic connections and links have made it possible for us to gain publicity and business that we would never have achieved on our own. More over, it is a pleasure to work with her too!” Meabh Bradley, Jumping Clay
“The best thing about working with Kim is that she delivers work which is on time (literally to the hour!), on budget and more than exceeds expectations. As soon as the opportunity arises, we’ll be working with Kim across a number of other client sectors.” Mairi Hood, Shake Interactive
“What made Kim stand out was her overall professionalism and desire to fully understanding our business, our USP, our target audience – before taking action, and when she did, her journalistic approach created angles for the information we were sharing.” David Rae, Networkingolf
I formed Impact Online in order to help companies make the best use of emerging social media platforms like Twitter, Facebook and Linked In. Now, eight years later, we offer clients a complete PR service, with a focus on content marketing and social media strategy.
What makes Impact Online stand apart is the journalistic approach. I was working as a magazine editor when I first discovered the power of an online community. Within a day of setting up the magazine’s Facebook page, 100 readers were talking directly to me. They told me their opinions and suggested topics for future issues. As the number of fans grew, I realised I had a large, engaged community. They were willing to contribute to features, test new products and voice their opinions.
Since then I have worked with clients across the hospitality, tourism, professional services, property and health sectors. I create successful social media campaigns with a strong focus on content marketing and always achieve excellent coverage in the press.
With my media contacts and experience I know what makes a good story. I also know which newspaper, magazine, radio or television programme will run it.
Becoming part of my clients’ team is the part I enjoy most because I can find ways to add value wherever possible. I love to demonstrate how they can use their website, social media and the press to make an impact online.
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