“Kim mixes passion and professionalism in equal measure. Her enthusiasm is infectious and just bounces out of the radio, combine that with her genuine interest in people and engagement in the subjects she’s exploring and I felt sure we had a winner. Not everyone has the guts to leap from the page to the airwaves, Kim is a natural, it’s been a delight working with her!”
Senior Content Producer & Presenter, BBC Scotland
Impact Online is a Communications Consultancy founded by journalist Kim McAllister.
Kim is a freelance journalist broadcasting on BBC Scotland and writing for publications like The Herald and The Scotsman.
Check out Kim’s freelance work HERE
Kim also manages Impact Online’s communications consultancy business, specialising in Content Marketing, Social Media Management and PR.
“We were delighted with the level of engagement Kim achieved with our target audience. Kim is very professional and organised, has a great ‘can – do’ attitude and is very well connected which is perfect when you’re trying to spread the word.” – Gillian Cochrane, Auction House Scotland – see project
“I have to say, that she was an incredibly personable and professional person throughout.” Paul Whitters, Ladbrokes
“Kim was recommended to us and in turn I would certainly recommend her to others. She is incisive, creative, calm and perhaps most importantly for us business focused. She intuitively looks for the value-add and makes working together fun.” Julie Ashworth, Broadreach Consultancy
“Kim has been fantastic at consistently helping to generate ideas to help generate PR and contacts as a new business. Her fantastic connections and links have made it possible for us to gain publicity and business that we would never have achieved on our own. More over, it is a pleasure to work with her too!” Meabh Bradley, Jumping Clay
“The best thing about working with Kim is that she delivers work which is on time (literally to the hour!), on budget and more than exceeds expectations. As soon as the opportunity arises, we’ll be working with Kim across a number of other client sectors.” Mairi Hood, Shake Interactive
“What made Kim stand out was her overall professionalism and desire to fully understanding our business, our USP, our target audience – before taking action, and when she did, her journalistic approach created angles for the information we were sharing.” David Rae, Networkingolf
After four years working as a staff journalist, I founded Impact Online in 2010.
I wanted to help companies make the best use of emerging social media platforms like Twitter, Facebook and Linked In. Now, nearly ten years later, we offer clients a complete communications consultancy service, with a focus on content marketing and social media strategy.
Meanwhile, I am still a journalist, working freelance for organisations like the BBC, The Herald and The Scotsman.
Impact Online Ltd
The media is always evolving and as a working journalist I see the lines shifting every day.
With the communications consultancy, I feel like I can share the secrets with companies looking to grow and engage their audience.
You don’t need brand awareness – you need brand affinity.
If people don’t care about your product or service, they’re not going to buy it. If they don’t believe it is alleviating their pain point or aligning with their values – they’re not interested.
After 14 years working in the media I know what makes a good story and I know how to tell it. It might make a perfect YouTube video – it might make the front page of the national newspaper. What matters is who sees it and what they do afterwards.
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