I’ve been talking to two clients recently about the merits of setting up a company blog. They’ve been keen but understandably a little worried about the time it would require and whether anyone would read it. So I thought it would be helpful to bring together all the benefits of a blog in one place – and invite you to add your own success stories in the comments below…
1 Sales Back-up
It’s hard when you’re selling a service – you find the lead, have a good first meeting and then you just need something tangible to persuade them they need you. Send them the link to the case study, complete with comments, that you wrote about on your blog a few months ago. Or someone has called to ask if you sell tweed jackets. They’re not sure which style they want, so you can direct them to your ‘5 things to consider when buying a tweed jacket’ blog (which obviously has a link to your online shop). It’s quicker, cheaper and more up to date than a brochure and more relevant than a newsletter.
2 Easy PR
A report was published today saying childcare needs to be made more affordable. This is a topic that concerns millions of families and will be discussed endlessly online in parenting forums and mum blogs. If you sell anything remotely related to children or families, you need to write a blog article using all these key words today. Give your opinion on the report, suggest how your products might help, link to your online shop and go and comment on some other relevant blogs. Your sales will increase and your brand will be that little bit more recognizable.
Whether you write your own blog articles or have someone to ghostwrite them for you, committing to a blog forces you to stay on top of things. You have to keep abreast of industry developments, you have to remember the detail of success stories and you have to sell your product or service in layman’s terms. I recently made a video blog explaining three simple ways to use Twitter to improve your business. I’ve since found that if anyone puts me on the spot and asks me “Why should I use Twitter?” these three practical reasons always pop to the top of my mind!
These are just three ways a blog can prove itself as valuable to your business. Do you have others?