Twitter announced at last night’s Chirp conference that the network has 105,779,710 registered users. I’m excited to finally have a figure – it’s always been a bit of a guessing game. That makes Twitter a quarter of the size of Facebook – but at 300,000 new sign-ups per day it looks like it could be catching up.
While I could happily write thousands of words about all the amazing panel discussions (watch them here) I’m interested in what businesses can take from this conference.
37% of active Twitter users use their phone to tweet
Compare this with a quarter of Facebook users. That means a good chunk of users can access your business’s Twitter feed anywhere. Tweeting real time is huge in the States and catching on here – that means if you are organizing a conference or event you need to have a hashtag for it and be actively encouraging the attendees with smartphones to update their followers. Think of it as having your own event newsfeed provided by your audience. If you’ve ever stressed over feedback forms, think how much easier this method makes tracking comments.
There are 600 million search queries on Twitter every day and 180 million unique visitors per month
If your company is resistant to setting up a Twitter account, think about the size of the conversation they are missing out on. People are talking about things that happen to them day to day – every brand and every company is going to pop up at some point.
A final point which quashes the belief that Twitter is “an American thing” – approximately 60% of the 300,000 who sign up every day come from outside the U.S.A.
We’re catching up fast.
(Thanks to Audrey Watters for the stats)
What’s your company’s view of Twitter? We’d love to hear your thoughts in the comments…